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Why monitoring external factors is key to corporate reputation

Onclusive

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

What are people saying about your brand when discussing CRM systems on social media? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away.

Trends 182
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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. Darika: We do – and we have adopted that terminology as well.

Data 176
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What Goes in an Annual PR plan

ReimaginePR

But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

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Time for communicators to help manage Employer Brand social channels

Communications Conversations

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. We know how to measure success. 3: A growing part of Employer Brands include social media channels.

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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It You can customize the colors, etc., It just did it on the Flickr link above.) Why bother, if you already have a search box on your blog, you ask? Liked what you saw?

Blogging 100