PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Ashley Manz, APR, is the senior social media manager at Panasonic North America. After the Readiness Review, I moved on to studying for the written examination. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

Onclusive

NOVEMBER 29, 2017

This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Sure you have to have a decent-sized social community with whom to share content, but, from our viewpoint, it isn''t all about massive numbers of followers, likes and shares. Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know!

Conference 98

Conference Measurement Social Media Government 98

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Measurement 87

Measurement Publicity Analysis Tools 87

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 83

Measurement Publicity Web Analytics 83

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PR for Anyone

APRIL 24, 2024

While the wellness world is filled with quick-fix sound bites, Luci stresses the importance of a balanced, varied diet over restrictive measures. Those superfood claims you see on social media? For more information, visit Luci’s website, eattolead.com, and sign up for the email list to stay updated on upcoming workshops.

Exercises 130

Exercises Leadership Education Transportation 130

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. While Olivier is way more established than I am (no, dude, I am not calling you old), I know we have at least two things in common: 1.

Measurement 105

Measurement Blogging Tourism Twitter 105

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On data and measurement: “It’s not activity-based and about a book of news clips. PR is about outcome-based thinking and what it did for your organization.

Conference 110

Conference International Internal Storytelling 110

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Cision

JANUARY 6, 2017

How do you measure that success? AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

JUNE 28, 2011

Megan: “[The] best way to answer is talking about how we DO measure. Sandee Jackson pointed out, “Because it’s the most recognized measure of social influence. Megan: “Our goal is to measure everywhere people are creating content and influencing each other online. Even those who doubt it, recognize it.”

Measurement 89

Measurement System LinkedIn Facebook 89

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Measure your results. She used LinkedIn to share her thoughts on making healthcare more affordable.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Stern + Associates

FEBRUARY 20, 2023

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 118

Local Community Ethics Education 118

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. These fine folk did: Jan. These fine folk did: Jan.

Google 110

Google SEO Engineering Measurement 110

Sword and the Script

JUNE 15, 2021

As a result, B2B marketing writers turn to analytics and social media to inform their writing. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does. Really dive into industry surveys.

Survey 120

Survey B2B Marketing Interviews 120

Waxing UnLyrical

JULY 12, 2011

In addition to the Wall Street Journal blog post and print piece , smart measurement guy and previous #MeasurePR guest Don Bartholomew of Fleishman-Hillard wrote a terrific piece challenging AVEs. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Should be fun.

Measurement 69

Measurement Journalism Print Analysis 69

Waxing UnLyrical

JULY 24, 2011

I left DC on Monday to conduct a workshop for IABC/Houston. The making of a social media slut , by Mark Schaefer. Social media, thin skins and minions , by Mark Story. Why: apparently I missed out on quite the social-media-storm-in-a-teacup while traveling this week! Where have I been?!

Travel 66

Travel Social Media Google B2B 66

5W PR

SEPTEMBER 20, 2023

PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions. These experiences not only create memorable moments but also generate shareable content for social media.

Travel 78

Travel Strategy How To Local 78

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! “We’re

Social Media 80

Social Media Trends Crisis Crisis Management 80

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Measurement 87

Measurement Tourism Blogging Resources 87

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Encouraging ethical practices Financial institutions can utilize PR to showcase their commitment to ethical lending practices, fair customer treatment, and rock-solid data security measures.

Consumer 78

Consumer Financial Ethics Banking 78

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 88

Community Publicity Web Social Media 88