Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This finding has shown up in the study in prior years as well. So, marketing winds up writing content without talking to a customer ! 43% said it “offers concrete guidance and case studies.”

Leadership 162

Leadership B2B Study Survey 162

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post?

Content Marketing 144

Content Marketing Study Blogging Marketing 144

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s I write a lot on LinkedIn about miscellaneous leadership, but I think many leaders get a bad rap. And I would definitely say that, yes, like just studying story in general is such a good thing to do. Hey, Jeremy.

SEO 62

SEO Study Brand Branding 62

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

Melissa Agnes

AUGUST 7, 2014

There are professors who have a theoretical foundation in the field – they know the main theories, researches and studies that have helped shape the scholarly literature in crisis communications and management. Food for Thought Studying / Teaching Crisis Communication' My answer: you have to do both.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. Organizations must first establish clear objectives, whether increasing brand awareness, generating leads, or attracting talent.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

ReimaginePR

APRIL 9, 2020

Secretly compelled head implants kids, Therapist IV Intel specialist about the physicians, military study. All decent writing is structured. Training writing documents using a timer to achieve an incredible sense of how quickly you must write. The book will foster your existing understanding and creating abilities.

Study 120

Study Analytics Writing Measurement 120

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. Measuring Content Effectiveness. How to decide what to measure? Create a distinctive and authentic tone of voice.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. First, figure out who your audience is; who are you trying to reach?

Writing 109

Writing Case Study Study Brand 109

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. Typically, I like to dive into trends and industry studies and reports.

Google 157

Google Course Survey YouTube 157

The Proactive Report

FEBRUARY 6, 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Analytics 100

Analytics Measurement Social Media Writing 100

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. Many brands write these kinds of executive and employee stories. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

5W PR

MARCH 8, 2025

Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques. Write blog posts that expand on your keynote themes. Create case studies detailing successful events and measurable audience impact.

Brand 78

Brand Branding LinkedIn Case Study 78

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 88

Study B2B Marketing Survey 88

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. APR solidifies use of the RPIE framework.

Publicity 179

Publicity Case Study Ethics Study 179

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. According to the Greentarget study: Forty-five percent of journalists surveyed get 50 or more releases per week. Writers measure copy in words, inches or pages. or average reading time.

Guidelines 151

Guidelines Survey Google Study 151

PR for Anyone

APRIL 2, 2025

She reflects on her winding path, from studying accounting to traveling the world as a model, and finally finding her true calling in food. Through her vibrant personality and genuine approach to food, Carla proved that success wasnt solely measured by accolades or awards.

Industry 130

Industry Storytelling Education Television 130

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

SEPTEMBER 29, 2020

That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. The only way to send more emails with fewer writing resources is to skimp on the quality of the messages and put less thought into segmentation. Some 94% of marketers put email in the top three.

B2B 180

B2B Marketing Survey Study 180

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. I started PhD research studies at Leeds Business School in February to explore this issue.

Publicity 149

Publicity Reputation Study Crisis 149

Shift Communications

SEPTEMBER 2, 2016

Here are my top recommendations for what public relations majors shouldn’t skip out on in school: Writing. Writing is at the core of what we do. One of my best classes in school was a course that had us writing all types of pieces — from a short story, to a movie review, to a news article. It just won’t work.

Study 84

Study Publicity Analytics Course 84

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189

How To Nonprofit Interviews Privacy 189

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. B2B prospects want published pricing. The cost of B2B marketing content.

B2B 148

B2B Marketing Survey Software 148