Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. How Mature Is Your Earned Media Measurement Strategy?

Measurement 215

Measurement Media System Tools 215

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them. Campaigns require a lot of setup to get to the execution.

Marketing 216

Marketing eBook Guidelines B2B 216

The Proactive Report

MARCH 14, 2017

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Cision

MAY 17, 2016

Most brands use a customer relationship management system like Salesforce or Microsoft Dynamics to track their prospects’ and customers’ moves; however, CRM systems were originally designed for sales teams and don’t necessarily provide the full picture for marketing and public relations. But do you know which one provokes action?

Measurement 168

Measurement Strategy System Enterprise 168

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

Measurement 185

Measurement Media Data System 185

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

JUNE 17, 2021

Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights.

Groups 370

Groups Data Measurement System 370

5W PR

APRIL 12, 2025

Tech-Driven Innovations Reshaping Water Park Operations Modern water parks are incorporating sophisticated technology systems to streamline operations and enhance guest experiences. Smart queuing systems have become increasingly prevalent. Parks utilizing cashless payment systems report an average 23% increase in per-guest spending.

Trends 78

Trends Strategy Publicity System 78

PRSay

JANUARY 29, 2025

Stakeholders increasingly demand that organizational statements be tied to measurable outcomes or long-term commitments. Actions such as initiatives, partnerships or measurable commitments lend credibility and show stakeholders that you mean business. No organization can tackle systemic issues alone. Invite collaboration.

Policies 152

Policies Government Community Leadership 152

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Measuring and Optimizing UGC Performance Traditional PR metrics don’t fully capture the impact of UGC campaigns.

System 99

System Tools Policies Measurement 99

Agility PR Solutions

SEPTEMBER 27, 2021

Creating a reward system that stands out in the world of customer loyalty programs is a significant task for any business, and it can be a game-changing opportunity if done with care and accuracy. The post The ultimate guide to customer loyalty management and measurement appeared first on Agility PR Solutions.

Measurement 148

Measurement System Marketing Publicity 148

5W PR

MARCH 28, 2025

This requires having response systems ready before problems occur. Their immediate acknowledgment, coupled with a detailed post-mortem and system improvements, helped maintain customer confidence. Success requires combining robust systems with human judgment and authentic leadership.

Financial 78

Financial Technology Leadership Reputation 78

The Proactive Report

APRIL 13, 2018

Measuring awareness. Measuring interest. But all you need to know is what the ultimate goal is and set up a system to track those conversions. Measuring conversion. Measuring advocacy. The Google Analytics PR Measurement Dashboard is an excellent tool for measuring effectiveness across the entire customer journey.

Measurement 138

Measurement Analytics Google Social Media 138

5W PR

APRIL 11, 2025

These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement.

Strategy 78

Strategy Marketing System Education 78

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. It also gives them an important, new way to quantify the value of their efforts in an area of utmost importance to companies.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. This systematic approach replaces guesswork with evidence-based content planning that delivers measurable results.

Data 78

Data Strategy How To Analytics 78

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

NOVEMBER 27, 2017

Is there a way to truly measure the performance of earned media, or is it just a pipe dream? We’ve been talking about Earned Media — from both the journalist and influencer marketing perspectives — and how it’s critical that improved metrics and measurement by used to better prove effectiveness.

Video 231

Video Media Measurement System 231

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 143

Measurement Communications Survey Web 143

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

5W PR

APRIL 3, 2025

Stakeholder Engagement and Trust Building Strong stakeholder relationships act as an early warning system for emerging issues. Measuring Ethical Performance Organizations need metrics to assess their ethical practices. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Start by implementing continuous monitoring across all critical systems and assets. The challenge lies in extracting actionable insights.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Agility PR Solutions

MARCH 30, 2021

The post Comms metrics: Product analytics is the number one measurement of digital success appeared first on Agility PR Solutions. The post Comms metrics: Product analytics is the number one measurement of digital success appeared first on Agility PR Solutions. The firm’s […].

Analytics 117

Analytics Measurement Web System 117

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Accessing these backend systems and having experts implement methods for tracking incoming activity generated by a PR program, can help you know more about the outcomes of your efforts. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

5W PR

FEBRUARY 18, 2025

When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. Take time to confirm what systems are affected, what data may be compromised, and how operations are impacted. Only then should you craft initial messaging.

Communications 78

Communications Crisis Communications Crisis System 78

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

MARCH 5, 2025

The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78