Business Wire

MARCH 7, 2024

What metrics are important for measuring your results? How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 297

Measurement Blogging Analytics Tools 297

5W PR

MARCH 2, 2025

Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. Establishing Executive Authority in Defense Technology Defense technology leaders must demonstrate both technical depth and strategic vision to build meaningful influence.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

MARCH 28, 2025

Financial technology companies face unique challenges when crises strike. Leveraging Technology for Crisis Management Modern crisis management demands technological support. Their net promoter score actually increased by 5 points in the quarter following the incident.

Financial 78

Financial Technology Leadership Reputation 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Starting with startups is a real key to building a more diverse technology sector and community.

Technology 248

Technology Company Enterprise Community 248

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 272

Measurement Strategy Software Analytics 272

Reputation Us

MARCH 17, 2025

ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. What Is The Reputation Health Score? Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

Groups 195

Groups Technology Reputation Software 195

Ronn Torossian

JANUARY 19, 2024

To evaluate the success of a technology campaign, you need to measure key metrics. Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.

Technology 195

Technology Measurement 195

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability.

Trends 130

Trends Communications Storytelling Analytics 130

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The post Technology News Releases: Can you get them noticed?

Technology 195

Technology Data Measurement Consumer 195

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 370

Pitching Media Data Technology 370

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Need help with marketing or PR?

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.

Analysis 370

Analysis Corporate Reputation Measurement 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for.

Strategy 418

Strategy Survey Automotive Data 418

Cision

JUNE 30, 2017

The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!). Stacey Hedman.

How To 370

How To Internal International Employee 370

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. From tech specs to human connection Technology may be complex, but successful PR relies on the human element.

Technology 127

Technology Trends Company Storytelling 127

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. Their announcements include ready-to-share social media graphics and suggested hashtags, making it easy for journalists and influencers to spread the news across platforms.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Agility PR Solutions

JANUARY 9, 2025

As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. In today’s world, brands must also build consumer trust by being transparent about the measures they are taking to combat cyber threats.

Measurement 105

Measurement Consumer Technology Data 105