Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 10, 2016

With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. Need a measurement makeover?

Measurement 120

Measurement B2B Data Examples 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! The Right Team. The Right Goals.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 183

Reddit Software B2B Technology 183

Cision

JUNE 27, 2015

Data drives PR measurement. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Click here for our latest white paper today! Don’t keep accomplishments locked up behind the scenes after a crisis hits.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 66% said conferences (including virtual).

B2B 148

B2B Marketing Survey Software 148

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. Make sure it’s two pages or less. Enter an awards competition. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 103

Leadership Reputation Measurement Video 103

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? So how best to understand the impact of your efforts and measure success? Turn to social media.

How To 109

How To System Measurement Data 109

Cision

APRIL 14, 2015

Thanks to technology, PR pros have the world at their fingertips. Measure What Matters. Ah, measurement, a PR pro’s favorite subject. Just keep in mind that just because you can measure it, doesn’t mean you should. Kerins and his team don’t measure success by looking at reach or how many clips they’ve generated.

Media Relations 120

Media Relations Media Pitching Journalism 120

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Get our recent white paper today! Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. Learn how to leverage influencers to increase your reach. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. This is also an important point because marketing technology is only useful if people actually use it. 1) Networking device maker’s product catalog.

Case Study 115

Case Study B2B Study Marketing 115

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Resources 120

Resources Measurement Technology Examples 120

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! The obvious answer is technology—I remember mailing out press releases! What do you like least?

Employee 120

Employee Agency Meeting Social Media 120

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?

Marketing 120

Marketing Financial Analytics Strategy 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. More, More and Still More. Engagement. And maybe there isn’t.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Sword and the Script

JUNE 13, 2017

This marketing philosophy fits beautifully with the B2B technology lifecycle – a long sales process with multiple reviewing departments, let alone decision makers. B2B Blog Metrics: 4 Effective Categories to Measure Success. articulated a long time ago in The Cluetrain Manifesto : all markets are conversations. Stage 3: Bargaining.

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. 2) Defining content marketing measurement success. Can your agency speak finance?

Marketing 74

Marketing Measurement Content Marketing Survey 74

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. It’s on the company to underline the robust security measures it’s put in place. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience.

Strategy 78

Strategy Privacy Financial Guidelines 78

Doctor Spin

FEBRUARY 28, 2025

Despite the instantaneity of modern information technologies, cultivating human relationships remains firmly anchored in the unhurried passage of time. Offering a downloadable resource, such as an ebook or white paper. PR professionals must respect that reputation and trust take time to build. Lead magnets. Social accounts.

Strategy 52

Strategy Real Estate eBook Course 52

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 72

Marketing Survey Study B2B 72

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40