Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

Writing 230

Writing Report How To Analysis 230

Prowly

APRIL 11, 2025

It's a measurable process that has an impact on revenue, customer trust, and long-term growth. If you need a tool to help you out with that, you can try Prowly for free and see how it can help you improve your brand reputation management. Try measuring SoV and do a thorough sentiment analysis. So, which one should you measure?

Reputation 104

Reputation Measurement Report Branding 104

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results? A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

Measurement 297

Measurement Blogging Analytics Tools 297

Notified

OCTOBER 21, 2024

Press releases are powerful tools for sharing news and engaging global audiences. But measuring their success can be tricky. Many communicators make common mistakes that lead to inaccurate or incomplete insights.

Measurement 279

Measurement How To Tools Communications 279

PRSay

MARCH 5, 2025

Qualitative metrics Media relations measurement has long been a numbers game, based on stories placed and a publications circulation or tally of unique visitors per month. With the news media landscape fragmented, we must reach the right audiences and use more insight to measure PR success.

Media Relations 97

Media Relations Measurement Media Tools 97

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

There are three simple ways to measure the value of PR this year. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications.

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

NOVEMBER 4, 2024

Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts.

Analytics 168

Analytics Social Media Strategy Media 168

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Propel is often on my list of recommended tools PR folks should check out. New media monitoring tool: AlphaMetricx There’s a new kid on the media monitoring block: AlphaMetricx.

Software 176

Software Measurement B2B Training 176

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Prowly

JUNE 20, 2024

The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.

Tools 118

Tools Measurement Media Analytics 118

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. AI and Automation in Press Release Distribution Artificial intelligence and automation tools are streamlining press release creation and distribution.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

The Proactive Report

DECEMBER 11, 2024

Strategic AI Integration Artificial Intelligence is no longer a novelty but a fundamental PR tool. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. The first step toward implementation is to examine tools that are already in your backyard. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. The first step toward implementation is to examine tools that are already in your backyard. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

5W PR

NOVEMBER 22, 2024

Media relations remains a powerful tool for driving business success and shaping public perception. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

NOVEMBER 5, 2024

Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement. The company isn’t just pitching it as a measurement tool, but also a tool for decision support. Among the list was a “PR Hit Score.”

Software 156

Software Wikipedia B2B Pitching 156

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.

Analysis 370

Analysis Corporate Reputation Measurement 370

Prowly

FEBRUARY 28, 2025

You can't improve what you don't measure. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. Ready to use a tool that will increase your brand visibility?

Branding 104

Branding Brand How To Measurement 104

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 156

Analytics Tools How To Marketing 156

Remote PR Jobs

FEBRUARY 25, 2025

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed. Conclusion PR is a powerful tool for shaping your brands image and building relationships.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. First, impressions measure how often your content is displayed to users, providing insights into your ability to reach your target audience effectively. How to measure media impressions and reach for PR?

Media 104

Media Measurement SEO Instagram 104

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The real power comes from connecting these tools into a cohesive workflow. Start by auditing your current martech stack and UGC capabilities.

System 99

System Tools Policies Measurement 99

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

Prowly

DECEMBER 10, 2024

Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104

Twitter Software Tools Social Media 104