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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

With already over 600 tickets sold to individuals that reportedly include Justin Bieber and Leonardo DiCaprio, Virgin Galactic appears to be leading the space tourism race. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029. Maybe space tourism is doing and can do more earthly-good than many realize.

Tourism 114
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Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government. It is logical.

Tourism 52
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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Measuring impact. What changes have you seen in the PR travel & tourism industry, and its measurement?

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The DMO’s Ticket to Barcelona Principles Compliance

Katie Paine's Measurement Blog

This digital download includes the following 4 sections: Your Ticket to Success: Measure What Matters in Travel & Tourism in Six Easy Step s Includes: Katie Paine’s famous 6 Steps of Measurement, adapted to the travel & tourism industry.

Tourism 52
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#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

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Did Qatar Get Its $300 Million Worth in World Cup PR?

Katie Paine's Measurement Blog

2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., They want to be known as a world-class business and tourism destination on par with their neighbors to the east, Abu Dhabi and Dubai.

Tourism 52
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Bring it on! It’s a worthwhile investment.