Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

MAY 7, 2024

As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective.

Training 117

Training Measurement Industry Publicity 117

Onclusive

JUNE 17, 2021

Onclusive invented, trademarked and perfected PR Attribution over the past decade with the largest AI-driven data-set and trained machine learning models. As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement.

Groups 370

Groups Data Measurement System 370

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

5W PR

FEBRUARY 1, 2025

Training and Support Effective training ensures employees understand program objectives and feel confident participating. This includes: Social Media Best Practices Training should cover platform-specific best practices, content optimization, and engagement strategies.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. The future of ski resort PR lies in moving beyond basic environmental messaging to demonstrate measurable impact through strategic communications.

Energy 78

Energy Education Employee Training 78

5W PR

MARCH 22, 2025

These programs provide specialized equipment, trained instructors, and modified teaching techniques to help people with disabilities participate fully in winter sports. Their instructors undergo specialized training to work with students who have various disabilities, from spinal cord injuries to developmental challenges.

Strategy 78

Strategy Sports Training Transportation 78

Cision

AUGUST 10, 2015

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Lauren Friedman , Head of Social Business Enablement at Adobe, said Adobe not only encourages employees to use social media, but trains them on it as well.

Training 120

Training Employee Social Media Company 120

5W PR

MARCH 23, 2025

Team members should receive regular training on FDA regulations and industry standards. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures. This knowledge enables them to create compelling campaigns while maintaining compliance.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

APRIL 2, 2025

Document these expectations in formal agreements and provide influencers with compliance training before campaigns begin. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess campaign performance. Measure impact through meaningful metrics tied to business objectives.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

NOVEMBER 25, 2024

There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts. Media training can also help executives deliver clear, concise, and impactful messages during interviews.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

MARCH 31, 2025

Measuring PR Effectiveness in Compliance Tracking the impact of PR efforts on regulatory compliance helps organizations refine their strategies and demonstrate value. This includes regular training, clear policies, and recognition of compliance achievements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Thomas Cook’s use of VR for crisis management training shows how these technologies can prepare organizations for challenging situations.

Storytelling 78

Storytelling Branding Brand Transportation 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Stephen Waddington

SEPTEMBER 21, 2021

3Thinkrs is looking to cooperate with other digital, marketing and public relations agencies to solve the entry level onboarding and training challenge created by COVID-19. Line management, mentoring, training and tacit learning are all difficult to adapt from the physical to virtual sphere.

Training 99

Training Agency LinkedIn Creativity 99

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Measuring Social Responsibility ROI Many companies struggle to quantify the business impact of their social responsibility efforts. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Branding Brand Employee 78

Sword and the Script

AUGUST 6, 2020

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds The post Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit] appeared first on Sword and the Script.

Training 113

Training Trends Media Survey 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR Those who can learn from those apparent pitfalls will gain a competitive advantage.

Trends 333

Trends Industry Government Data 333

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. They maintain detailed records of past incidents, regularly update their crisis plans, and ensure teams stay prepared through ongoing training and simulations.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. It’s free.

Analytics 228

Analytics Infographics SEO Software 228

5W PR

FEBRUARY 14, 2025

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Research shows companies that respond within the first hour of a crisis maintain customer trust at rates 2.5 times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 11, 2025

Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors.

Branding 78

Branding Brand Viral Training 78

Agility PR Solutions

JUNE 13, 2024

The Bulldog train steamrolls into summer with more record-high traffic in May, and this time almost exclusively penned by our brilliant contributors.

Measurement 110

Measurement Training Employee Consumer 110

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

OCTOBER 21, 2024

PR professionals develop crisis communication plans, train staff on crisis response, and manage media inquiries. Measuring PR Success Assessing the effectiveness of PR efforts requires tracking key metrics such as media coverage, social media engagement, website traffic, and guest satisfaction.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights. According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Branding Brand Ethics 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. HR policies, procedures, training. The good news: There are a lot of things you can measure.

International 189

International Internal Data Communications 189

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

NOVEMBER 27, 2024

Train the staff to provide personalized service and go the extra mile to exceed expectations. Measuring and Analyzing To measure the effectiveness of the overall marketing efforts, track key metrics such as website traffic, social media engagement, and customer satisfaction.

How To 78

How To Marketing Hotels Local 78