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VR and AR: Creating New Dimensions in PR and Brand Storytelling

5W PR

The ability to transport users into carefully crafted virtual environments or overlay digital content onto the physical world opens up unprecedented opportunities for brands to communicate their messages. These technologies offer new ways to tell stories, build relationships, and measure success.

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By implementing water-saving measures, distilleries can conserve precious resources and minimize their environmental impact.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. The Barcelona Principles and the work of AMEC points the way to robust measurement and evaluation. Wearables have only just started to impact us. We shouldn’t be. We can’t be.

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Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch

Bianchi Biz Blog

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation. Describe the craziest or most fun story you have written.

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Director of Product Marketing

Onclusive

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage. Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport.

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

PR materials should explain instructor qualifications, safety measures, and risk management procedures. Training and Safety Communication Clear communication about training and safety protocols builds trust with potential participants and their families.