Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills? Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

FEBRUARY 6, 2013

I’d met Kami the previous year, at IPR ‘s annual measurement summit (coincidentally, the first time and same place I also met Shel Israel , because Katie Paine insisted I needed to know both of them). So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” Just write.

Writing 109

Writing Blogging Conference Creativity 109

Prowly

JANUARY 14, 2025

Use a single tool to quickly scan journalists online activities, publishing frequency, X (Twitter) following, timezone, domain traffic, and in-depth audience profiles (more on that later ). Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Write a Great Headline. What question is this press release answering? Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 211

Writing Communications Marketing B2B 211

5W PR

FEBRUARY 1, 2025

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture.

Employee 88

Employee Social Media Reputation Guidelines 88

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 104

Twitter How To Pinterest Tools 104

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

MARCH 8, 2025

Instagram works well for lifestyle content, while Twitter enables real-time event engagement. Write your “About” section in first person, sharing your journey and philosophy as a speaker. Consider writing LinkedIn articles about industry trends or speaking techniques.

Brand 78

Brand Branding LinkedIn Case Study 78

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 97

Financial Measurement Communications Agriculture 97

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Business Wire

MARCH 20, 2018

You can see the discussion on Twitter via #BWChat. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 160

Reddit Media Analytics Trends 160

5W PR

FEBRUARY 4, 2025

Take time to understand their typical story angles, writing style, and the types of sources they regularly feature. Twitter remains particularly valuable for media relationships. A recent Muck Rack report found that 83% of journalists consider Twitter their most valuable social network for reporting.

Media 78

Media Crisis Pitching Twitter 78

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success. How do I measure the value of your research communications efforts?

Communications 150

Communications How To Case Study Community 150

Melissa Agnes

AUGUST 7, 2014

They are the ones who provide students with real-time situations and simulations , hands on experience with hypothetical scenarios, and ask students to propose and write up a crisis communication proposal or playbook. However, suggest leading crisis communication consultants and agencies working in the field for them to follow on Twitter.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Shift Communications

OCTOBER 21, 2014

For example, on Twitter, Facebook and LinkedIn, you have the ability to see things like audience interests, seniority levels and more. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 146

B2B Marketing Survey Software 146

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

In fact, 93% of PR professionals follow journalists on Twitter. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Social Media Tools Trends 170

PRSay

JULY 6, 2020

Twitter and Square, for example, have both announced that their employees can continue to work remotely. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Encourage community service. Show empathy. The CDC also has guidelines that you can follow.

Employee 190

Employee Skype Meeting Nonprofit 190

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. You’ve decided your audience is mostly on podcasts and Twitter, for example. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast. Measure your results.

Film 120

Film Content Marketing Analytics Twitter 120

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S.

Media Relations 178

Media Relations Media Print Software 178

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?) Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

ReimaginePR

APRIL 30, 2016

So don’t just start writing and forget about your brand’s overall goals, your “why”, your big idea. Think about why you’re writing a content marketing plan. Think about why you’re writing a content marketing plan. Write them down. When you write content, you’re writing to people. Click To Tweet. Brand Story.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Measurement 95

Measurement Case Study Twitter Google 95

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Ann: Oh boy. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. The traditional skills are still in demand – writing, communication and strategy. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 113

Industry Measurement SEO Corporate 113