Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? Click the image to view the video or read the transcript below. It’s part of the Cision Communications Cloud.

Video 231

Video Media Measurement System 231

Prowly

FEBRUARY 13, 2025

Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Branding Brand 104

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. Watch a video summary of this article on the CommunicationsMatch YouTube Channel.

Measurement 247

Measurement Communications Banking Crisis Communications 247

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. To ensure its success, a well-crafted marketing campaign is essential.

Video 78

Video How To Marketing Television 78

Cision

NOVEMBER 8, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Click the image to view the video or read the transcript below. And second, digital offers inherent measurability that is difficult and expensive to match offline. The challenge has been on the measurement side.

Video 0

Video Marketing Media Measurement 0

5W PR

JANUARY 30, 2025

Major brands like Apple and Tesla now regularly include high-resolution images, videos, and interactive elements in their announcements. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. Research from PR Newswire shows that multimedia press releases generate up to 9.7

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Creative briefs. Review and approval. And on and on. Campaigns are finite too. They start and end. That means the workload cycle repeats.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Sword and the Script

DECEMBER 3, 2024

Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” They also offer a free trial.

Software 176

Software Measurement B2B Training 176

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time.

B2B 139

B2B Video Marketing Survey 139

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.

Trends 319

Trends Content Marketing Branding Brand 319

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

DECEMBER 19, 2016

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. One of the immediate benefits is better accessibility to live streaming video as Periscope has a small proportion ( perhaps as low as 1% ) of Twitter’s 313 million monthly active users.

Video 120

Video How To Conference YouTube 120

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement? In terms of getting noticed? AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

MARCH 21, 2018

The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? Click here for our free white paper! Many people wonder if justin.tv

Video 120

Video Mobile YouTube Enterprise 120

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! People tune into a video to hear from you.

Video 120

Video Education Mobile B2B 120

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Short-form video reigns. As video continues to be an essential promotion tactic, PR pros should integrate video campaign components wherever possible.

Trends 187

Trends Video B2C Measurement 187

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste?

B2B 99

B2B Branding Brand Case Study 99

5W PR

FEBRUARY 12, 2025

Their hybrid format featured synchronized networking sessions where virtual attendees could join roundtable discussions through video breakout rooms while in-person participants gathered in physical spaces. Measuring Impact and Success Data collection and analysis become more sophisticated in hybrid settings.

Conference 78

Conference System Measurement Energy 78

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here. .

Marketing 255

Marketing Infographics Video Content Marketing 255

5W PR

MARCH 21, 2025

Video content proves particularly effective for feature demonstration. PlayOJO’s launch strategy included detailed walkthrough videos of their no-wagering bonus system, which garnered over 2 million views across social platforms and drove significant early adoption. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

The Proactive Report

NOVEMBER 14, 2022

Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Each year video usage online continues to grow. If a picture is worth a thousand words a video really brings a story to life.

Digital PR 264

Digital PR Marketing Infographics Video 264

Onclusive

FEBRUARY 5, 2019

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. New models and metrics for attribution and measurement.

Communications 218

Communications Marketing Analytics Technology 218

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. Video content proves particularly effective for sharing adaptive skiing stories. PR materials should explain instructor qualifications, safety measures, and risk management procedures.

Strategy 78

Strategy Sports Training Transportation 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MARCH 8, 2025

Include high-quality photos and video clips that demonstrate your speaking style and audience engagement. Record short video clips offering quick tips or answering common audience questions. Create case studies detailing successful events and measurable audience impact. Make your booking process clear and accessible.

Branding 78

Branding Brand LinkedIn Case Study 78

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

APRIL 2, 2025

This could include: Tutorial videos explaining how to use your platform Behind-the-scenes looks at security features Tips for better money management Q&A sessions addressing common financial questions Give influencers creative freedom within defined parameters. Measure impact through meaningful metrics tied to business objectives.

Marketing 78

Marketing Financial Case Study Education 78