Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below.

Twitter 104

Twitter Software Tools Social Media 104

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 95

Video Facebook Twitter Viral 95

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Ah, video. It’s no secret, videos drive engagement. It’s no secret, videos drive engagement.

Infographics 235

Infographics Case Study Content Marketing Video 235

Polaris

NOVEMBER 29, 2014

Ragu creates a video featuring 3 mom bloggers talking about what happens when dad makes dinner. A sound approach to program measurement won’t necessarily prevent a blogger outreach disaster. Instead of guessing at a program’s success, we’re able to measure it based on the criteria our clients deem meaningful.

Policies 181

Policies Marketing Viral Pitching 181

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Include videos but keep them short. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

PRSay

MARCH 11, 2019

Brands are beginning to over-rely on data and measurement. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. A good video with a strong story arch?—?clearly

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Mobile video media will be the norm.

Viral 136

Viral Creativity Advertising Advertising 136

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. A brand nickname is like a viral video. Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. You may want it badly, but it can’t be forced.

How To 101

How To Viral Advertising Advertising 101

ReimaginePR

AUGUST 29, 2016

Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter.

Reddit 160

Reddit Media Analytics Trends 160

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

Sword and the Script

AUGUST 11, 2020

“The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” see this 2-minute video for an explanation ]. Quantum entanglement. Schrodinger’s cat.” [see Blame social media.

Survey 165

Survey Data Media Ethics 165

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! It allowed us to get this amazing, personalized video from him that has performed great across channels. We’ve seen significant ROI on this, especially with video. It’s important to set up a solid measurement infrastructure upfront.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

NewsWhip

OCTOBER 9, 2024

We live in a world that’s mediated by the videos and content that appear on our glowing screens. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Together, these pillars make it possible to measure any media event unfold, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Just add video. Social Media Measurement' Our clients were happy. Source: University of Georgia ). That last question is critical.

Social Media 97

Social Media Media YouTube Facebook 97

Konnect Agency

JANUARY 17, 2020

When measuring social success, marketers define and evaluate engagement by analyzing a variety of metrics including likes, comments, shares, saves, retweets, customer interaction, sentiment and more. Moving into 2020 it will be critical for content plans to include interactive content (video, GIFs, etc.) Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. ”

Social Media 120

Social Media Facebook Twitter Print 120

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. So, for example, you could say that every Monday you’ll post something motivational, but Fridays you’ll stick to funny videos.

Social Media 120

Social Media Media Instagram Advertising 120

Communications Conversations

APRIL 20, 2018

A few of my favorites (yes, I am a data geek) include post volume, engagement rate – the measure of likes, comments and shares divided into total posts – and video minutes viewed (we produce a lot of video content at Collegis). . You’re also an award-winning social media practitioner!

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. You won’t get coverage by simply including a video here and an image there. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text.

eBook 70

eBook Viral Conference Content Marketing 70

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies” The Ultimate Guide to Creating a Killer Explainer Video [link] — Amy Porterfield (@AmyPorterfield) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Konnect Agency

MAY 15, 2020

TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Never before have brands been able to create virality on such a massive scale. Top-performing challenges inspire hundreds of thousands (and sometimes even millions) of TikTokers to make videos about a brand.

Viral 52

Viral Video Social Media Creativity 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Branding 83

Branding Brand Marketing Ethics 83

Barokas

DECEMBER 5, 2019

Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Your plan should clearly state how you measure success and what data is needed as part of that measurement process.

Strategy 78

Strategy Media Storytelling Pinterest 78

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Deception has been part of human history since the serpent misled Adam and Eve.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Barokas

OCTOBER 21, 2020

Rewards should be measurable and impactful, but they may look different than your usual parameters. Created a viral video? Rethink your position on risk and redefine rewards. Results look different during tough times. Goals (i.e. rewards) may need a major reset. Be realistic about what success looks like. Contingency plan.

System 88

System Viral Strategy Survey 88

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. It appears as sponsored articles, videos, or social media posts.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 62

Social Media Video Viral Brand 62