Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Hotels 370

Onclusive

SEPTEMBER 17, 2019

In This Webinar You’ll Learn: How Airbnb and 23andMe leveraged a combination of earned and owned media to build a high-performing PR campaign. How website traffic and new customer engagement was measured. Why they wanted clearly defined and measurable goals for the campaign, and much more. Complete Form To Register For Webinar.

Travel 57

Travel Measurement Trends Data 57

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. There are three simple ways to measure the value of PR this year.

Measurement 334

Measurement How To Retail Analysis 334

The Resolution Blog

APRIL 30, 2020

We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook. If that’s you, we want to help.

Measurement 296

Measurement Blogging Industry Strategy 296

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. The same is true for webinars, which is a second example. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. It’s heavy lifting.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Webinar Speakers. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Philip Lynch. Product Director Insights & Social.

Analysis 370

Analysis Corporate Reputation Measurement 370

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing. Sara Eberle.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Onclusive

JUNE 4, 2020

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman. VP of Brand & Corporate Marketing. Sean O’Neal. June 25th: 1PM EST / 10AM PST.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

JANUARY 24, 2022

In this webinar, you’ll learn: Why data and technology are essential to modern media relations How to identify the most impactful authors & outlets for your brand Best practices for crafting and packaging a compelling pitch How to measure success, optimize your strategies, and nurture media relationships in the long-term.

Pitching 370

Pitching Media Data Technology 370

Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices.

Agency 74

Agency Construction Corporate Measurement 74

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Webinar Speakers. Stacey Hedman.

How To 370

How To Internal International Employee 370

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

Measurement 199

Measurement Marketing Content Marketing Software 199

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How Coursera has used data to measure the impact of their stories and pivot when needed. How a service-first attitude can help your team craft more compelling stories and pitches. Speaker Info. Arunav Sinha.

Publicity 370

Publicity Measurement Data Employee 370

Muck Rack

NOVEMBER 25, 2020

Webinar recap: 7 principles for measuring and evaluating PR in 2021

Measurement 137

Measurement 137

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

How To 396

How To Measurement Writing Data 396

Onclusive

APRIL 5, 2019

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. In this webinar you’ll learn: Why measure the quality, not just quantity, of your content.

Communications 284

Communications Measurement Strategy Media Relations 284

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Measuring the value of an award, however, can be difficult. Start by establishing your goals.

Measurement 222

Measurement Leadership Pitching Software 222

Onclusive

APRIL 5, 2019

First, you need to know which stories to tell, then you need a unified way of measuring the quality of those stories at a global scale. In this webinar you’ll learn: How to shift brand perception in a time of crisis. In this webinar you’ll learn: How to shift brand perception in a time of crisis.

Communications 57

Communications Financial Measurement Crisis 57

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now? >>> Need an extra pair of hands?

B2B 154

B2B Study Report Product Launch 154

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

JANUARY 13, 2020

Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories. How Livongo used Onclusive to track, measure and report on the success of their IPO.

Media Relations 150

Media Relations Media Measurement Report 150

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

APRIL 24, 2019

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. In this webinar you’ll learn: What is PR Attribution. Register for Live Webinar: The post How 23andMe Uses PR Attribution™ to Drive Key Business Outcomes appeared first on Onclusive.

Data 57

Data Measurement Technology Strategy 57

Onclusive

OCTOBER 18, 2019

Overstock uses Onclusive to measure the effectiveness of specific earned editorial coverage that aligns with its core messaging strategies. Join this exciting webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps.

Brand 30

Brand Branding Media Survey 30

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Software 168

The Resolution Blog

MAY 11, 2018

The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post.

SEO 120

SEO eBook Data Measurement 120

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Muck Rack

NOVEMBER 24, 2021

Webinar recap: 6 takeaways from Muck Rack’s State of PR Measurement 2021

Measurement 118

Measurement 118

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 3) Webinar benchmarks. 1) Content marketing benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Onclusive

APRIL 8, 2020

We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. Measurement: How am I defining success? Success always starts with clearly defining what it means and how it should be measured. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge.

Measurement 150

Measurement Marketing Social Media Web 150

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362