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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement. The company isn’t just pitching it as a measurement tool, but also a tool for decision support. Among the list was a “PR Hit Score.”

Software 156
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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook.

Google 225
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Why monitoring external factors is key to corporate reputation

Onclusive

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors.

Corporate 195
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Set measurable goals and start tracking right away. What are people saying about your brand when discussing CRM systems on social media?

Trends 182
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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? Darika: We do – and we have adopted that terminology as well.

Data 176
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What Goes in an Annual PR plan

ReimaginePR

But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.