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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.

Software 156
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI.

Trends 182
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What Goes in an Annual PR plan

ReimaginePR

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. Your objectives should give you real outcomes against which you can measure the success of your initiatives. Inspire along the way: .

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. And don’t check your phone whilst writing it- resist the urge, if you can.

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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? You can customize the colors, etc.,

Blogging 100
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Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Is Writing Still the Most Important Social Skill? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. 3 Social Media Measurement Tips to Improve Click-Through Rates. . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing.

Tools 50
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]