Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media Internal 98

Waxing UnLyrical

JULY 26, 2011

Well, it’s always interesting, but last week I was teaching a workshop in Houston , and #measurePR was a part of it. And everyone’s ekually krazy about social media measurement. Aimee Woodall , who was at my workshop (she’s very smart! Last week’s #measurePR chat was interesting. follow her!),

Social Media 83

Social Media Measurement Media Analytics 83

5W PR

DECEMBER 25, 2024

Additionally, hosting events or workshops with influencers can generate buzz and attract new customers. Establish measurable KPIs to track the success of the campaign. When a respected mixologist or bartender recommends a product, it adds credibility and can influence purchasing decisions.

Industry 78

Industry Guidelines Marketing Creativity 78

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Onclusive

NOVEMBER 29, 2017

This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences. Dates/Locations: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. She also teaches integrated marketing communications, social media marketing, and PR measurement to undergraduate and graduate students at New Jersey City University and Rutgers University. A sense of pride.

Ethics 210

Ethics Study Print Social Media 210

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 87

Measurement Publicity Analysis Tools 87

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 83

Measurement Publicity Web Analytics 83

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know! And I hope it’s worth your while.

Conference 98

Conference Measurement Social Media Government 98

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.

Publicity 177

Publicity Case Study Ethics Study 177

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Measuring social media success with the right tools. Register for Digital Marketing and Social Selling Workshop.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

PRSay

SEPTEMBER 21, 2018

Each one is measured by different metrics and tools, requires different research, and responds to different forms and styles of outreach. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . Trade associations and industry groups usually have well-read aggregators.

How To 153

How To Media Nonprofit Newspapers 153

Waxing UnLyrical

JUNE 28, 2011

Megan: “[The] best way to answer is talking about how we DO measure. Sandee Jackson pointed out, “Because it’s the most recognized measure of social influence. Megan: “Our goal is to measure everywhere people are creating content and influencing each other online. Even those who doubt it, recognize it.”

Measurement 89

Measurement System LinkedIn Facebook 89

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Warm and accessible, he brings a thoughtful and measured approach to cutting-edge tools in a way that is ethical, responsible, and sustainable for the long term. Future That Allows for Human Thriving? ”

Technology 117

Technology Nonprofit Measurement Interviews 117

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Employee Crisis 199

PR for Anyone

APRIL 24, 2024

While the wellness world is filled with quick-fix sound bites, Luci stresses the importance of a balanced, varied diet over restrictive measures. Looking ahead, Luci envisions herself leading numerous workshops on leadership and health, aiming to positively impact individuals and help them live happier, healthier lives.

Exercises 130

Exercises Leadership Education Transportation 130

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Measurement 62

Measurement Automotive Employee Financial 62

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Stern + Associates

JULY 18, 2023

What to Do When GDP Doesn’t Tell the Whole Story Another area technology increasingly touches, often in unquantified ways, is world economies, and Brynjolfsson advocates for a new way to set of metrics that do a better job of measuring not only technology’s contributions to the economy.

Technology 114

Technology Government Measurement Policies 114

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On data and measurement: “It’s not activity-based and about a book of news clips. PR is about outcome-based thinking and what it did for your organization.

Conference 110

Conference Internal International Storytelling 110

Cision

JUNE 6, 2017

Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company.

Marketing 239

Marketing Television Handbook Web 239

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 118

Local Community Ethics Education 118

PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. I was a new mom, juggling full-time teaching and a part-time career in the Air Force Reserve as a public affairs officer.

Public Affairs 115

Public Affairs Education Nonprofit Study 115

Waxing UnLyrical

MARCH 14, 2012

I want to measure everything. Your measure of success is not having people complain about your project.” I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I want tactics to make sense. I want to see the needle move. All good things. It was eye-opening.

Hotels 70

Hotels Internal International Training 70

MaccaPR

NOVEMBER 24, 2014

Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts? For more on how your business can leverage social media for. your content ships, take a look at our.

Social Media 82

Social Media Media YouTube Film 82

Stern + Associates

JANUARY 26, 2023

Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: olivier blanchard , social media ROI , the brandbuilder | Comment (1) Site settings comment help? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. “Which happens.&#

Measurement 105

Measurement Blogging Tourism Twitter 105

Cision

JANUARY 6, 2017

How do you measure that success? AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture. What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

DECEMBER 20, 2011

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66