Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Measurement Social Media Twitter Tourism 64

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Do your SWOT. Project your brand.

Strategy 87

Strategy Brand Branding LinkedIn 87

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 85

Measurement Publicity Analysis Tools 85

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 81

Measurement Publicity Web Analytics 81

Stern + Associates

JULY 10, 2023

The Enormous Value Older Workers Offer Writing a new story about our later years, Kotler explains how all of the mental and physical skills we once believed decline over time, are now understood as use-it-or-lose-it skills. The post Harness The Exceptional Business Value of Peak Performance Aging appeared first on Stern Strategy Group.

Training 48

Training Creativity Groups Strategy 48

PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. I was a new mom, juggling full-time teaching and a part-time career in the Air Force Reserve as a public affairs officer.

Public Affairs 115

Public Affairs Education Nonprofit Study 115

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Writing 73

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Contently - Strategy

NOVEMBER 7, 2019

Another option is to write down frequently asked sales questions or important industry knowledge that would be helpful for your target market to know. What about a free workshop that explains how to prepare your home the Montessori way? Each goal is clearly defined and measurable, like “complete 75% of enrollment for workshops.”

Strategy 103

Strategy Education System Writing 103

Solo PR Pro

FEBRUARY 25, 2020

How does what you offer contribute to that process in a measurable way? Create a course, start a workshop series, write a book or offer training in an area of expertise. Learning to articulate your value in this way will help you land higher paying clients in good and not-so-great times. . Stuck on how to do this?

Course 68

Course System Training Creativity 68

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. So they both got it! Why is it being done?

Strategy 90

Strategy Analysis Small Business Measurement 90

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. AMEC Global Summit on Measurement. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I want to measure everything. Your measure of success is not having people complain about your project.” I should have. It’s getting obnoxious. I want tactics to make sense. I want to see the needle move.

Hotels 69

Hotels Internal International Training 69

Buzzstream

NOVEMBER 20, 2024

Use Creative Workshops for Ideation Don’t skimp on brainstorming. Amber and the Verve team have “creativee workshops” or brainstorming sessions to generate ideas, starting broadly and narrowing focus. Quote from Amber : “We run creative workshops before we go into ideation.

Digital PR 62

Digital PR Data SEO Strategy 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong. How to develop customer empathy, in 10 steps.

How To 104

How To Marketing B2B Exercises 104

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239

Marketing Television Handbook Web 239

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. Yes, there are tools that can measure influence either on one platform or multiple ones. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so.

Ethics 46

Ethics Marketing Policies Education 46

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 93

Blogging Writing Facebook Twitter 93

PR 20/20

MARCH 30, 2016

We invited Cleveland HubSpot users to join forces and collaborate during an interactive workshop led by Paul Roetzer ( @paulroetzer ). Sometimes, we just need a little inspiration to prove measurable success. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. You spend a lot of time planning, writing, editing and designing content. – 1o:45 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: olivier blanchard , social media ROI , the brandbuilder | Comment (1) Site settings comment help? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. “Which happens.&#

Measurement 105

Measurement Blogging Tourism Social Media 105

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Ah, ROI. &# Consider yourself enlightened. Regardless, thanks for visiting!

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s people, not robots, reading your headlines, and these people are more likely to click-thru a clever headline. Wanna Subscribe?

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 64

Tourism Measurement Blogging Twitter 64

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Measurement 86

Measurement Tourism Blogging Resources 86

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 68

Tourism Measurement Twitter Blogging 68

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 66

Tourism Measurement Twitter Facebook 66

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I know I always leave with notes on how to improve my own work. Wanna Subscribe? These fine folk did: Jan.

Measurement 79

Measurement Tourism Blogging Writing 79

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 72

Tourism Measurement Blogging Twitter 72

Waxing UnLyrical

OCTOBER 3, 2010

I’ll write more about that later, but for now, here are seven extremely useful posts on presenting well: 1. 8 speech writing lessons you can learn from songwriters , from Six Minutes. You should read this to start finding your own persuasive voice… and you should hire her if you need a speech writing or presentation coach.

Measurement 73

Measurement Tourism Writing Twitter 73

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Conference 73

Conference Tourism Measurement Twitter 73

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Many new people joined (yay!), Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60