article thumbnail

Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Business Wire

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share.

Strategy 386
article thumbnail

15 PR, IR, & Media Relations Trends to Watch in 2025

Business Wire

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Write an Effective Media Coverage Report for Your Executives

Remote PR Jobs

A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful. What is a Media Coverage Report?

Writing 230
article thumbnail

Effective Media Strategies for Managing Natural Disasters & Global Upheavals

Business Wire

At the heart of this effort lies the essential involvement of media relations. For governments, organizations, and communities, effective crisis management is often the difference between swift recovery and prolonged harm.

article thumbnail

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships. By understanding what journalists need—and how to deliver it—you’ll increase your engagement, secure more coverage, and strengthen your PR success.

article thumbnail

Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” How was the research conducted? “We As such, non-verbal cues are going to be increasingly important.

article thumbnail

Enhancing cybersecurity PR strategies with social media analytics

Agility PR Solutions

Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts.

Analytics 168
article thumbnail

2022 Media Database Buyer’s Guide

Cision has created the go-to guide for those who are hunting for a new media database. Access your copy today and learn: Why your company needs a media database. Key features and capabilities to look for in your database. Questions to ask during the evaluation process. Advice for earning adoption approval from the C-Suite.

article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

article thumbnail

Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. Think of red flags as common mistakes that hinder stakeholder engagement.

article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

article thumbnail

A Step-By-Step Guide to Managing a PR Crisis

In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. These sayings are only true if you and your team are prepared for the worst. No one expects a PR crisis or brand image issues.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.