Bianchi Biz Blog

SEPTEMBER 7, 2021

How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. If you launched a social media campaign simultaneously as a competitor, you'll measure social engagement. #3 In the long run, this prevents churn and increases customer satisfaction.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. What’s important is that the story has some juice, meaning the potential to rack up social shares and even traffic to the media outlet’s website.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!). Let the agency handle all media relations. Instead, boil it down to three simple steps.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

B2B 120

B2B Trends Product Launch Report 120

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Regular dissemination of good communication, meeting and texting practices is also necessary. “I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Bianchi Biz Blog

JANUARY 22, 2024

The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Bianchi Biz Blog

AUGUST 15, 2024

While there is no such thing as guaranteed success at CES, we can offer up our top five pitfalls that companies in the automotive and mobility space need to avoid for the best chance to have a productive and successful event in terms of media relations. It’s not a showcase for media that you might host yourself.

Automotive 100

Automotive Mobile Interviews Resources 100

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. And for ways to maximize PR and media relations value at CES2024, contact us at jbianchi@bianchipr.com. For exhibit information, visit CTA’s CES website here.

Automotive 71

Automotive Mobile Technology Trade Shows 71

The Hoyt Organization

APRIL 17, 2024

This can give you valuable insights into their strategies, product launches, and media coverage. It can also help you create customized services to meet their needs and challenges. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities.

Google 87

Google Publicity Customer Service Web 87

Bianchi Biz Blog

JANUARY 21, 2021

You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them. We offer the sales department a cutting-edge and high-quality presence. Have a tip to share?

Automotive 70

Automotive Training Travel Meeting 70

Shift Communications

AUGUST 17, 2018

Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter. Earnings are the perfect opportunity to give fresh legs to topics previously pitched – even if they’ve already been covered by media and especially if they’ve contributed to your client’s latest earnings results.

Pitching 83

Pitching Product Launch Data Measurement 83

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This means we can keep a constant flow of coverage and meet the targets that your brand or business may have. However, as well as issuing standard releases (e.g.

How To 62

How To B2C B2B Trends 62

Bianchi Biz Blog

JULY 20, 2023

What this means for PR practitioners: While CES’s international mix of media offers extraordinary media relations opportunities, be sure to prepare your experts for a mix of cultural norms to help ensure respectful, impactful media engagements. CES draws new global exhibitors / expands exhibitor space.

Automotive 57

Automotive Mobile Transportation International 57

Landis PR

FEBRUARY 21, 2023

I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!), Robin Carr Nothing beats meeting IRL “This isn’t news to almost any PR practitioner on the planet, but it is definitely worthwhile to mix pleasure with business.

Travel 52

Travel Hotels Product Launch Local 52

Solo PR Pro

NOVEMBER 15, 2022

In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”.

How To 58

How To Trade Shows Product Launch Course 58

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. You should carve out times for media accessibility for each key person to maximize your PR results. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 64

Conference Travel Video Report 64

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. If the activities and plans were just kept to the marketing team and the PR team you miss the elements how do we meet the objectives of engaging the sales team? It’s a new product launch, that’s exciting. PR is involved. ” Yes.

Ethics 52

Ethics Product Launch Corporate Consumer 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. where phone briefings are predominant, face-to-face meetings are crucial in China. Chinese media are also more accustomed to group interviews. Meeting Amazing People Everywhere.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection.

Brand 48

Brand Branding Pitching Course 48

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Waxing UnLyrical

JULY 22, 2016

.” Those numbers are going to show up in your reports anyway, as all the major vendors still provide them (precisely because people still ask for them, hello Chicken, meet Egg). For example, say you have a product launch coming up. links when you’re sharing links in social media, give them out to influencers, etc.

Measurement 40

Measurement Google Analytics System 40

Prohibition

JANUARY 14, 2022

A good plan is to meet quarterly to run through scenarios that might happen. Try not to be reactive during these meetings – put yourself in the position of an angry journalist or unhappy customer, and ask how you would react. 5. Make a plan for communicating with the media. This will prepare you for any eventuality.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Having a PR team member on-site for media relations support at a key conference isn’t a luxury.

Conference 95

Conference Trade Shows How To B2B 95