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Savvy communicators know that there is more to a perfect pitch than simply good writing, and mediarelations is not just about distributing these stories to the media. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement.
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.
Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a mediarelations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?
For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. The in-person media tour. Yet, many PR teams look for technology shortcuts.
Mediarelations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like mediarelations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.
For more on mastering your media training, check out this post. If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . Our clients agree that briefing docs make media interviews a breeze.
In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. It is a great way to connect with new journalists for media coverage! Check out these 10 newsletters every PR pro should read.
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and mediarelations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention.
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media.
HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension mediarelations, no longer matter in this area? Load up on data about buyers and use technology and digital channels to reach them. DIY Buyers tap Self Serve Info.
Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. After a year of Zoom meetings, virtual happy hours, and family Facetime calls, most would agree that there is no substitute for in-real-life (IRL) experiences. As the pandemic hit the U.S.,
CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. These intimate settings can allow your company to have a “home base” for uninterrupted media interviews, as well as customer meetings.
That’s how PR and marketing executives describe trying to conduct mediarelations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Overwhelming. Hypercompetitive. Exhausting.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”
Staying on top of the latest trends, technologies and strategies is paramount. Attendees can meet other communication and public relations colleagues along with over 150 industry experts from all career levels, sectors, work environments and industries during three days of practical insight and idea sharing. PR News Conferences.
Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key mediarelations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.
Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.
When setting deadlines or arranging meetings and phone calls, be mindful of time zones and always specify it in your emails or messages. For international meetings, remember that the world clock app is your friend. It’s essential for scheduling meetings but also comes in handy when setting deadlines and planning projects.
Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. Some I knew going in, but others are brand new. Exclusive” .
To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!
It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.
I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. What elements or characteristics do you look for in a story?
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.
I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else!
We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.
I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. You might also be interested in: Top 10 Meet the Media Profiles of 2022.
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.
Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your mediarelations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. Build relationships.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. I also assist in copyediting our magazines and with event coverage depending on availability.
mediarelations, crisis management, social media, etc.) mediarelations, crisis management, social media, etc.) Using technology for PR measurement, reporting and strategic planning. Reporting structure (e.g. who and how often).
When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.
I regularly write articles on market reports, industry regulations, information management technology, and operations. I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. Describe the craziest or most fun story you have worked on.
I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. Meet the Media: Eric D.
You might also be interested in: CES 2025: What to Do Now to Prepare 5 Things PR People Do That Irk Journalists Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7 The post Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth appeared first on Bianchi PR.
They happen when we set up back-to-back in-person meetings between an expert and carefully selected reporters who find his story particularly relevant. There are many reasons why media tours have survived so long. Be sure to schedule meetings with attention to detail. We can’t wait to return to that old-fashioned way to meet!
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.
This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience.
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologiesrelatable to the average new car buyer. Meet the Media: Philip Nussel, Web Editor at Automotive News.
I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. You might also be interested in: Meet the Media: Alexa St. Can you tell us what types of stories, trends or issues are on your radar now?
For the past eight years, our Meet the Media, and recently debuted Meet the Podcaster, series has profiled more than 170 journalists and podcasters who have shared insights and advice to foster more beneficial interactions and relationships with public relations professionals.
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews. The post Bianchi PR’s Meet the Media Recap appeared first on Bianchi PR. Jason Morgan, Content Director for Fleet Equipment. Charles Morris, Senior Editor at Charged.
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