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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. The in-person media tour. Yet, many PR teams look for technology shortcuts.

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

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7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

For more on mastering your media training, check out this post. If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . Our clients agree that briefing docs make media interviews a breeze.

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Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. It is a great way to connect with new journalists for media coverage! Check out these 10 newsletters every PR pro should read.

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