5 “Founding Fathers” Of PR
ImPRessions - Crenshaw Communications
JUNE 12, 2018
Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.
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