Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

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Pitching Travel Trends Print 120

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. The key is to offer a conversation that’s intriguing enough to be worth the time within a busy schedule.

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Media Trade Shows Travel Interviews 294

Cision

MARCH 18, 2016

He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Can you be pitched via these channels?

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Pitching How To Travel Writing 120

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?” Yay or nay… and why?

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Pitching Twitter Social Media Agency 97

ImPRessions - Crenshaw Communications

JULY 6, 2022

Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Manual media research. Many databases promise up-to-date background on media targets and trends. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

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SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch.

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Pitching Travel Engineering Examples 199

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. I, for instance, edit travel content for Expedia. The invitation seemed interesting at first. So don’t ask.

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Pitching Journalism Writing Print 0

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. What is the biggest media relations mistake brands make?

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Pitching Privacy Resources Travel 159

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

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Pitching Facebook Twitter Interviews 111

Prowly

OCTOBER 31, 2024

Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Let's say you want to email the Guardian reporter who talks about travel, writes for the online version of the magazine and is located in London.

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How To Travel Writing Report 104

Cision

MAY 26, 2017

At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. What is your secret to media relations success?

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Analytics Measurement Pitching Travel 227

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.

Creativity 88

Creativity Pitching Small Business Media 88

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

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SEO Pitching Small Business Agency 100

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. So, to secure any media attention at CES, you will need a great story, a compelling pitch, great timing, lots of preparation, an experienced PR partner … and a little luck.

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Technology Automotive Mobile Software 96

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. Or maybe it’s offering access to corporate experts and executives who are typically inaccessible during “normal” times because of hectic meeting and travel schedules.

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Media Relations B2B Media Conference 75

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

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Pitching Training Media Relations Newspapers 0

PRSay

AUGUST 26, 2019

The announcement earned coverage in TIME, ABC, NBC, Fast Company , Travel+Leisure , and lots more. For this to work, Michaela needed two things: A knowledge of contemporary culture and the media agenda. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Communications 157

Communications Travel Meeting Examples 157

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

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Pitching Media Relations LinkedIn Social Media 120

Cision

MAY 12, 2017

What is your secret to media relations success? I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. Be adaptable, build relationships and have a keen understanding of the media landscape. It’s not much of a secret that you have to work well with journalists to succeed!

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Financial Television Leadership Travel 180

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

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Tourism Travel Conference Crisis 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

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Report Interviews Pitching Construction 136

The Hoyt Organization

JULY 15, 2024

In today’s competitive marketplace, capturing media coverage is more crucial than ever for driving business success. We understand the unique challenges faced by major real estate developers, architecture and design firms, higher education institutions, hospitality, travel, consumer lifestyle organizations and more.

Media Relations 52

Media Relations Media Real Estate Pitching 52

PRSay

MAY 8, 2020

Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. Updates on the pandemic are coming fast, and that makes things difficult for both PR teams and the media.

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Skype Media Interviews Advertising 199

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

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Travel Agriculture Tourism Internal 120

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 98

Media Sports Agriculture Pitching 98

ImPRessions - Crenshaw Communications

MARCH 17, 2016

That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences. Virtual or augmented reality is perhaps more prevalent as a marketing tool, as brands in travel, outdoor gear, and retail experiment with new ways to let customers experience their products or services.

Trends 120

Trends Radio Retail Technology 120

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. I understand more about a media company’s ins and outs and the structure and challenges they face.

Media Relations 75

Media Relations Media Insurance Insurance 75

Cision

JULY 20, 2016

What are the keys to media relations success? In order to be successful in media relations, you need to start by building trust and an authentic relationship with editors. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet. What are the biggest pitching mistakes brands make?

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Leadership Local Pitching Social Media 120

Cision

JULY 13, 2016

What is your secret to media relations success? My approach to media relations success has been to cultivate good relationships with the reporters that I want covering my clients or my work. While I would still pitch them on stories for my clients, my goal was also to become a resource for them.

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Print Tourism Transportation Film 120

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. PR media relations PR tactic PR tools'

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Pitching Survey Report Interviews 60

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

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Newspapers Journalism Pitching Report 120

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

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Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

SEPTEMBER 11, 2023

Finish this sentence: If I am not reporting, I am … Hosting a themed party (the Kentucky-Derby-Murder-Mystery-Garden Party was a hit), traveling absolutely any place I haven’t yet been, or sittin’ around chattin’ with friends and family over a glass of iced tea, chai, or coffee. What advice do you have for PR people that want to pitch you?

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Meeting Media Travel Journalism 105

Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Finish this sentence: If I am not reporting, I am … Doing a crossword!

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Meeting Energy Local Media 97

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Influencer relations.

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Publicity Customer Service Community Internal 119

Cision

AUGUST 2, 2016

You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? You need to be aware of the media’s needs and be able to support in filling that need effectively. It’s travel; only because I have a new little one at home. No day is ever exactly the same.

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Fashion Apparel Pitching Consumer 120