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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Branding 370
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Competitive Monitoring: The Practical Guide for 2025

Prowly

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Set up your social media monitoring platform once and watch your competitors' mentions roll in in real time. Print and broadcast monitoring Traditional media are not dead.

Print 104
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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive.

SEO 279
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

Media 108
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Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60