ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

ImPRessions - Crenshaw Communications

JUNE 1, 2021

With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance. Know the reporter and outlet . It’s essential to research the media outlet and their audience, of course. Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style.

Interviews 268

Interviews Media Construction Report 268

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

JANUARY 23, 2025

Observe their activities in various media channels. Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. These reporters appreciate comments from established experts and data from unbiased studies.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888. Indeed, they do.

Print 158

Print Newspapers Google B2B 158

Prowly

JANUARY 14, 2025

In the PR Trends 2025 report , 32% of respondents say that hyper-personalization will be their priority from this point forward. New Media Monitoring channels Some of the most requested Prowly features were new monitoring sources. And of course, AI-powered tools are crucial, according to 74% of respondents in the PR Trends 2025 report.

Pitching 104

Pitching Data Analytics Writing 104

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. I’ve read the report so that you don’t have to. . #1

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? Below is a representative sampling of those answers. Minimize inner bias.

Survey 165

Survey Data Media Ethics 165

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 9, 2021

The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online.

Pitching 167

Pitching Travel Journalism Exercises 167

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 105

Print Real Estate Marketing Automotive 105

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Prowly

FEBRUARY 13, 2025

This online reputation management tool allows you to follow social media platforms, forums, and news websites. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Which may turn into a loyal and trustworthy customer base.

Software 104

Software Reputation Examples How To 104

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

OCTOBER 30, 2024

Nicole Dye-Anderson, senior vice president and head of media relations, experiential, and influencer strategy at Wells Fargo, brings over 20 years of experience to the conversation. The landscape has changed from a media perspective. News is no longer breaking in print followed by TV. It’s breaking on social.

Trends 60

Trends Print Social Media Reputation 60

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success?

Print 120

Print Tourism Transportation Film 120

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. The business model of nonprofit journalism portends a hopeful future for a more diversified news media.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. Click To Tweet 2.

Reddit 183

Reddit Software B2B Technology 183

Agility PR Solutions

JULY 2, 2019

The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats. Print circulation has dwindled and audiences have fragmented across a near-infinite number of digital content […].

Journalism 116

Journalism Print Report Industry 116

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140