Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships. Build brand awareness.

Print 112

Print Trends Agency Brand 112

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 146

Employee Print Writing Survey 146

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. Good public relations takes an exec’s POV and character traits and introduces them to the world through a combination of personality profiles, owned content, a social media presence and speaking gigs. .” Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. Nobody Watches the Media like the Media. The most trusted names in news are media brands with which you are already familiar, according to a new survey by the Ogilvy Media Influence team.

Study 60

Study Publicity Survey Engineering 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. The sensors then collect data on what elements of the event-specific guests have interacted with and even trigger the delivery of surveys that are relevant to their interactions.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Sadly, a recent Nasdaq Public Relations Services / PR News poll found that nearly half (48%) of the communicators surveyed lack a crisis plan.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 52

Media Relations Television Mobile YouTube 52

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are.

Pitching 54

Pitching Media Media Relations Writing 54

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We PR Newswire breaks down a potential new SEC rule on ESG and what it means for press releases.

Software 88

Software Pitching Measurement Enterprise 88

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Even surveys don’t really cut it. The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s only about one-third of all PR pros (see this survey and this one for data).

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. So, what do PR people think about media and bias? click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. From fact to proofreading. “As

Survey 155

Survey Data Media Ethics 155

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. In the financial media at that time, frothy was one of those words. Survey: 5 Top Ways Reporters Find Sources and Stories.

Financial 60

Financial Pitching Banking Print 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Analytics 78

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. If you enjoyed this post, you might also like: Survey: 5 Top Ways Reporters Find Sources and Stories. Give our services a try. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Doctor Spin

MAY 21, 2021

On behalf of the Beech-Nut food company , “The Father of Spin”, Edward Bernays hired a well-known New York physician to survey other physicians to see what was most healthy—a light or a heavy breakfast. Edward Bernays, the father of public relations. Make a list of survey questions. See also How to write a PR pitch.

How To 52

How To Hotels Survey Employee 52

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 173

Survey Marketing B2B Study 173

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Print Radio Newspapers 103

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. About the survey Cision conducted its 2019 State of the Media Survey in February 2019.

SEO 60

SEO Media Relations Pitching Report 60

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. 4 Channel shift from print to social exaggerated. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Short-form video.

Software 119

Software Case Study Advertising Advertising 119

Cision

MARCH 21, 2016

Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories.

Infographics 54

Infographics Print Video Real Estate 54