Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch. Then ask if the media contact would like a sample. Find the right outlet for your audience. Determine what publications they read, and what makes them tick. Be creative.

Pitching 235

Pitching Print Creativity Blogging 235

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 123

Print Newspapers Google B2B 123

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Think the way the media think. Print magazine? Avoid the frustration of being shut out by getting a good handle on media timing. ” The producer’s advice: not everything needs to have a theme.

Pitching 149

Pitching Sports Print Creativity 149

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Blame social media. Writing is all about a point of view.

Survey 154

Survey Data Media Ethics 154

Rock the Status Quo

DECEMBER 2, 2014

Like many people who are extremely active on social media, people bombard me with requests. They want to use me as a media platform. I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success?

Print 120

Print Tourism Transportation Film 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Consequently, more publications are integrating visuals into their news.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies. Today’s PR agencies do much more than media relations. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Report Measurement 96

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. We aren’t predicting any PR winners here today. Instead, we’re counting the ways feature reporters on various beats will cover the rivalry.

Sports 149

Sports Fashion Print Pitching 149

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together. Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. With this in mind, I’m likely not going to write a puff piece about Kayak.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 173

Survey Marketing B2B Study 173

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 85

Journalism Print Newspapers Advertising 85

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Media opportunities come and go fast. Are they articulate? Create content.

Leadership 83

Leadership Print Training Radio 83

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Today’s post is focused on Propel an all-in-one PR software tool.

Software 135

Software Pitching System Analytics 135

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. SBIP) developed a monthly newsletter, planned a series of annual healthcare symposiums, and developed a comprehensive media relations campaign to boost its visibility within their local area.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. This group will often be involved with influencer relations as well. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results. SCHEDULE A DEMO.

Radio 78

Radio Print Media Sports 78

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 104

Marketing SEO Writing Engineering 104

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Bad Pitch Blog

JANUARY 13, 2016

Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. It's so bad, we even managed to write three different posts on boilerplates alone. Like when pitching blogs and social media were still new.

Pitching 40

Pitching Media Relations Media Big Data 40