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Staying ahead of the mediarelations curve is strategic and necessary for effective communication. Business Wire’s MediaRelations Team has meticulously observed trends throughout 2023 that have made an impact on the mediarelations world.
The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware!
The personalization capabilities extend to mediarelations, where AI tools can help identify the most relevant journalists and influencers for specific stories. These systems analyze past coverage patterns, personal interests, and engagement history to suggest the most promising media contacts for different types of news.
For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Context matters. All breaches aren’t the same.
Savvy communicators know that there is more to a perfect pitch than simply good writing, and mediarelations is not just about distributing these stories to the media. Also, make sure that it’s compliant with privacy laws such as GDPR. The post Building a perfect pitch?
It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.
Apple, usually in the driver’s seat when it comes to mediarelations, turned a tad defensive. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. Earlier this month The Wall St. At least for now.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.
The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”.
What is the biggest mediarelations mistake brands make? What are some of the ways brands can improve their relationships with the media? How has social media transformed mediarelations? With social pitching it’s really important to set boundaries and respect their privacy. Generic pitching.
Services now include everything from consumer listening to mainstream and social mediarelations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?
Sharing Success Stories Personal narratives make adaptive skiing programs relatable and inspiring. These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity.
It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and mediarelations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good mediarelations.
Data privacy and security are also a concern. Disruptive innovation typically comes from outside the public relations industry and is then adopted by the industry. What are the most common uses of generative AI in PR ? SW: AI helps create the first draft of anything. It helps solve the blank page problem. There are several risk issues.
I like to ask candidates how they would support specific product launches from a mediarelations point of view for our B2B tech clients. In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation.
The implications for PR and mediarelations? Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage. This may mitigate the impact of ad blocking. The issue is a battle of perceptions.
MediaRelations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more. The post How Does GDPR Impact PR Agencies?
It’s worth noting that Apple and Meta have a bitter history over privacy concerns. For those interested, I took a detailed look at the PRophet product about a year ago and wrote it up here: This AI is ‘Taylor’ Made for MediaRelations; PRophet Adds Generative AI to PR Software [PR Tech Briefing]. Prompts for PR.
The Annenberg survey listed data privacy, health care and diversity as social issues. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; MediaRelations Gets Even Harder . In addition, not all social issues are political.
Facebook privacy, improving your mediarelations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!
Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Call out specific points that stood out or share your take on the trend.
When considering an agency to handle reputation management and mediarelations for a company, consider these signs as indicators of the need to boost PR efforts. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Response to legislative initiatives.
Mediarelations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive mediarelations The media significantly shapes public perception.
Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Call out specific points that stood out or share your take on the trend.
Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Distribute content via social media, newsletters, industry forums, and trusted online publications like Healthline or Beckers Hospital Review. Need more on media outreach?
Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Oh, the happiness!!!
Unlocking innovation in MediaRelations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.
Unlocking innovation in MediaRelations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.
If the top media targets are in tech or trade press, some breaking stories have such large ramifications that they could never be resolved quickly. Another example is the YouTube brand safety crisis.
This narrative should highlight the company’s tech prowess while stressing its commitment to security and user privacy. Increasing industry awareness and market reach PR, through targeted mediarelations, social media engagement, and influencer marketing campaigns, can substantially boost a company’s visibility in the industry.
While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with mediarelations, I prefer working from the inside out. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.
However, the more I talk with people, the more I discover that many are craving online and offline privacy—and worrying that an online misstep will hurt them now or in the future. Are these new twists on communication based on a desire for simple privacy, or more on a desire to evade detection of untoward activities? Let me know.
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. She will be media neutral. In democracies governments answer to the people.
Mediarelations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. As more devices become interconnected, the need for comprehensive security measures becomes increasingly apparent.
In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to mediarelations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be.
It also demonstrates professionalism and respect for the individual’s privacy with the negative experience. Move Difficult Conversations To Private Channel While addressing negative online reviews publicly is critical, try to delve deeper into each customer’s issues privately.
Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. We serve a very important function that way. We work through issues and crises that have the potential to be bigger through advancements in technology.
It also carries a heavy duty disclaimer about data privacy, security and fact-checking. BuzzSumo - Louise Linehan PRophet - Aaron Kwittken Prowly - Aleksandra Kubicka OnePitch - Sarah Pekala Propel - Zach Cutler The book consists of 21 chapters and 120 pages.
Then there’s the specific technical skills of mediarelations and internal communications. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? And all those things come into play at an agency.
I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. Can you tell us what types of stories, trends or issues are on your radar now?
She is the Senior Director of Public Affairs and MediaRelations at Orlando Health. If that patient is a celebrity, if that patient is someone who is an elected official, it is our responsibility to maintain their privacy. When we cannot provide your information to journalists because it is a privacy violation.
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