5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. Earlier this month The Wall St. At least for now.

Privacy 174

Privacy Data Government Journalism 174

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The phasing out of third-party cookies has shaken up digital advertising and media, and with recent pushback regarding privacy issues, there is much to talk about. A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

SEPTEMBER 1, 2016

What is the biggest media relations mistake brands make? What are some of the ways brands can improve their relationships with the media? How has social media transformed media relations? With social pitching it’s really important to set boundaries and respect their privacy. Generic pitching.

Pitching 159

Pitching Privacy Resources Travel 159

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. Similarly, artificial intelligence (AI) has seen its share of controversy.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 12, 2023

Data privacy and security are also a concern. Disruptive innovation typically comes from outside the public relations industry and is then adopted by the industry. What are the most common uses of generative AI in PR ? SW: AI helps create the first draft of anything. It helps solve the blank page problem. There are several risk issues.

Software 169

Software Tools Ethics Privacy 169

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation.

B2B 159

B2B Apparel Product Launch Agency 159

Cision

OCTOBER 29, 2015

The implications for PR and media relations? Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage. This may mitigate the impact of ad blocking. The issue is a battle of perceptions.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

JULY 2, 2024

It’s worth noting that Apple and Meta have a bitter history over privacy concerns. For those interested, I took a detailed look at the PRophet product about a year ago and wrote it up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software [PR Tech Briefing]. Prompts for PR.

Print 155

Print Newspapers Google B2B 155

The Hoyt Organization

FEBRUARY 13, 2025

Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Distribute content via social media, newsletters, industry forums, and trusted online publications like Healthline or Beckers Hospital Review. Need more on media outreach?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Sword and the Script

APRIL 23, 2019

The Annenberg survey listed data privacy, health care and diversity as social issues. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder . In addition, not all social issues are political.

Technology 148

Technology Study Communications Survey 148

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Facebook 60

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 126

Marketing Content Marketing Advertising Advertising 126

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Call out specific points that stood out or share your take on the trend.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. This works well in our field of B2B tech PR, but it’s a pretty universal principle. Call out specific points that stood out or share your take on the trend.

Pitching 156

Pitching How To Media Privacy 156

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Oh, the happiness!!!

Interviews 174

Interviews Real Estate Media Pitching 174

Presspage

NOVEMBER 29, 2023

Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

Presspage

NOVEMBER 29, 2023

Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

If the top media targets are in tech or trade press, some breaking stories have such large ramifications that they could never be resolved quickly. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

5W PR

MAY 31, 2024

This narrative should highlight the company’s tech prowess while stressing its commitment to security and user privacy. Increasing industry awareness and market reach PR, through targeted media relations, social media engagement, and influencer marketing campaigns, can substantially boost a company’s visibility in the industry.

Industry 78

Industry Privacy Crisis Crisis Communications 78

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 212

Marketing Content Marketing Data Social Media 212

David PR Group

SEPTEMBER 11, 2014

However, the more I talk with people, the more I discover that many are craving online and offline privacy—and worrying that an online misstep will hurt them now or in the future. Are these new twists on communication based on a desire for simple privacy, or more on a desire to evade detection of untoward activities? Let me know.

Trends 59

Trends Privacy Web Reputation 59

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. As more devices become interconnected, the need for comprehensive security measures becomes increasingly apparent.

Education 112

Education Employee Measurement Agency 112

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be.

Media 78

Media System Analytics Privacy 78

The Hoyt Organization

FEBRUARY 19, 2024

It also demonstrates professionalism and respect for the individual’s privacy with the negative experience. Move Difficult Conversations To Private Channel While addressing negative online reviews publicly is critical, try to delve deeper into each customer’s issues privately.

Policies 92

Policies Construction Reputation Privacy 92

Critical Mention

JUNE 24, 2018

Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. We serve a very important function that way. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

Wadds Inc.

NOVEMBER 30, 2023

It also carries a heavy duty disclaimer about data privacy, security and fact-checking. BuzzSumo - Louise Linehan PRophet - Aaron Kwittken Prowly - Aleksandra Kubicka OnePitch - Sarah Pekala Propel - Zach Cutler The book consists of 21 chapters and 120 pages.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

AUGUST 14, 2019

Then there’s the specific technical skills of media relations and internal communications. How has Microsoft adjusted its crisis approach to accommodate new privacy and user data issues, especially in the wake of the Cambridge Analytica/Facebook scandal? And all those things come into play at an agency.

Internal 66

Internal International Conference Public Affairs 66

Bianchi Biz Blog

MAY 22, 2023

I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 75

Automotive Meeting Report Real Estate 75

NewsWhip

JUNE 2, 2021

For anyone interested in the “rhyming” media patterns associated with different types of corporate crises – such as legal fights, product recalls, or environmental issues – I recommend this study by the NewsWhip Research Center, which spots the underlying patterns behind different types of media crises. .

Media 88

Media Data Crisis Reddit 88