Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Branding 370

Branding Brand Media Measurement 370

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Next week: Announcing $100 billion funding round.

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

MARCH 19, 2025

This generated significant earned media coverage in both traditional outlets and parenting blogs. Media Relations in the Digital Age Modern toy PR requires a sophisticated mix of traditional and digital media outreach. While mainstream coverage remains valuable, social platforms often drive immediate sales impact.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. You can even link back to your media hits, extending some extra shelf life to those hard won placements, and showing the media your appreciation. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.”

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are always looking for opportunities to join the conversations with media, so if we seem obsessed with tech news, please let us have our moment!

Product Launch 296

Product Launch Training Interviews Software 296

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire. They should be used sparingly, usually for major announcements, and approached as a means to an end, not the end in itself. .

SEO 279

SEO Print Financial Product Launch 279

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. What’s important is that the story has some juice, meaning the potential to rack up social shares and even traffic to the media outlet’s website.

Pitching 189

Pitching How To Media Interviews 189

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. SHOW THE REAL VALUE OF YOUR PR ACTIVITIES Start monitoring your competitors with Prowly Prowly is a PR and media relations tool built for public relations and marketing teams.

Print 104

Print Analysis SEO Tools 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

MARCH 20, 2025

Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. Bonus points if you have email or social media proof. Referencing credible sources or industry standards can increase the effectiveness of your argument.

Leadership 67

Leadership Pitching Case Study Product Launch 67

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 106

Product Launch Publicity Company Content Marketing 106

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is about who you know. Not really, or at least not entirely.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. Then, it’s all over. Suddenly it’s quiet in tech land. And the timing could be perfect. Remember the reporters who aren’t at CES.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

AUGUST 27, 2021

Numerous PR agencies provide this service, which entails creating and executing an event, such as a product launch party, from start to finish. Media Relations and Outreach. One of the best ways that companies can build up their reputations and reach a larger number of people is through the media.

Reputation 88

Reputation Product Launch Crisis Crisis Management 88

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. When it comes to creating a communications plan, this is the way to organize a brand’s actions that are then going to lead to a fulfilling result.

Communications 113

Communications How To Storytelling Product Launch 113

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Establishing a new business or product launch. Write your targets, goals and intents. Increasing sales. Receiving funding or investment.

Branding 66

Branding Brand Product Launch Google 66

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. PR serves as the compass, leading the brand toward its audience in the most organic way.

Strategy 78

Strategy Branding Brand Travel 78