Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below! One of the topics that always comes up is their use by the military.

Ethics 80

Ethics Pitching Public Affairs Government 80

Doctor Spin

FEBRUARY 4, 2025

Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. When used manipulatively, it is also closely related to propaganda. What should you study next?

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Doctor Spin

FEBRUARY 7, 2025

Specific issue = determined situationally by a specific social object , often high on the agenda in news media or social media. Learn more: The Publics in Public Relations THANKS FOR READING. What should you study next? Need PR help? Hire me here. Spin Academy | Online PR Courses Free introduction PR course.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

JUNE 16, 2020

Putting a face or personalizing public affairs issues so that people understand relevance and importance to them.” Sharing a case study, use case, benefit or scenario in terms that your audience can relate to.” It’s tactical when documenting anecdotes and vignettes, such as case studies.

Storytelling 136

Storytelling Communications Survey Case Study 136

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Corporate Training 106

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Ross started his career in the media 30 years ago as a paperboy.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

NOVEMBER 17, 2015

One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education. Using a Survey for New Business – A Case Study. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Landis PR

MARCH 6, 2023

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. Research those that have the experience you require, and create a list of five to start. They should have a long list of questions for you, as well.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Ethical Voices

APRIL 17, 2023

” So, I ended up taking a job at IBM as head of global media relations. Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. The minute you do that, you’re cutting yourself off on the knees. But you know what?

Enterprise 70

Enterprise Ethics Engineering Technology 70

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Waxing UnLyrical

APRIL 11, 2019

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). Real PR professionals have used whatever channel happens to work.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Doctor Spin

MARCH 8, 2025

What should you study next? Spins PR School: Free Introduction PR Course Get started with this free Introduction PR Course and learn essential public relations skills and concepts for future success in the PR industry. Crisis planning is essential. Organisations that prepare (vs. react) handle disasters better. Need PR help?

Examples 52

Examples Airlines Viral Crisis 52

Landis PR

DECEMBER 4, 2023

Here’s what that report revealed: 70% of customers expect AI to play a greater role in brand interactions over the next five years 60% of marketers are concerned that AI could impact the integrity of their brand(s) 66% of customers say AI-generated content doesn’t hold the same value as human stories Only 28% of customers find content generated and/or (..)

Marketing 59

Marketing Content Marketing B2B Storytelling 59