PRSay

MARCH 5, 2025

In recent years, media relations have undergone a significant evolution. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic.

Media Relations 97

Media Relations Measurement Media Tools 97

Agility PR Solutions

JANUARY 9, 2025

Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news’s explosive nature and subsequent reactions added a whole new element for PR professionals to navigate.

Media Relations 110

Media Relations Media Viral Social Media 110

Business Wire

JULY 19, 2023

Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage. Business Wire’s Global Media Relations team shares best practices for pitching journalists all over the world.

Media Relations 263

Media Relations Internal International Media 263

Agility PR Solutions

JANUARY 22, 2025

Public relations is evolving rapidly. In today’s information-rich environment, traditional media campaign methods just do not cut it. This transition is being driven by digital advancements and the demand for data-backed plans.

Media Relations 106

Media Relations Media Data Tools 106

Agility PR Solutions

FEBRUARY 24, 2025

Public relations professionals juggle multiple campaigns, coordinate with journalists, and ensure press releases go out on time. Without a clear workflow, important deadlines can slip through the cracks, and valuable media opportunities may be lost.

Media Relations 101

Media Relations Media Data Tools 101

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of the world.

Groups 344

Groups Blogging Local Publicity 344

Ronn Torossian

FEBRUARY 7, 2025

Learn how media relations is evolving in 2025 with AI tools, social media platforms and personalized outreach replacing traditional PR strategies and press releases. The post The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age appeared first on.

Media Relations 248

Media Relations Media Social Media Tools 248

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 350

Media Relations Blogging Media Crisis 350

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

Axia PR

APRIL 8, 2025

If youre exploring public relations for the first time or seeking to improve your approach, youre not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage. But media relations and earned media coverage are often misunderstood. Thats a good instinct.

Media Relations 77

Media Relations Media Tools Brand 77

Agility PR Solutions

APRIL 21, 2024

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals.

Media Relations 195

Media Relations Brand Branding Media 195

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines.

Publicity 78

Publicity Guidelines Education Consumer 78

Ronn Torossian

DECEMBER 21, 2024

Learn how tech PR has evolved from traditional media relations to strategic storytelling, content marketing & thought leadership in the digital age The post The Evolving Role of Tech PR: From Media Relations to Storytelling appeared first on.

Storytelling 195

Storytelling Media Relations Media Leadership 195

PRSay

JULY 3, 2024

Meanwhile, some communicators argue that earned media still holds greater credibility and can reach larger audiences, presenting a compelling counterpoint. Photo credit: stokkete The post Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations first appeared on PRsay.

Media Relations 192

Media Relations Media Journalism Report 192

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Agility PR Solutions

APRIL 9, 2025

PR for modern media outreach is the key to successfully spreading your message and capturing the attention of journalists.

Data 121

Data Publicity Media Pitching 121

5W PR

NOVEMBER 28, 2024

However, to truly harness the potential of influencer collaborations, strategic alignment with public relations is crucial. This includes blog posts, social media content, videos, and even events. Influencer marketing has become a potent tool for brands to reach and engage target audiences.

Publicity 78

Publicity Reputation Measurement Analysis 78

Agility PR Solutions

SEPTEMBER 18, 2023

So, what does this mean for the public relations industry? What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using AI-powered tools to write job descriptions. They’re using artificial intelligence to score leads.

Media Relations 187

Media Relations Tools Media Writing 187

Agility PR Solutions

JUNE 30, 2024

With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing? A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 187

Media Relations Measurement Survey Marketing 187

Agility PR Solutions

MARCH 26, 2025

The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences.

Consumer 106

Consumer Trends Publicity Reputation 106

5W PR

OCTOBER 14, 2024

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Agility PR Solutions

MARCH 5, 2025

The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously.

Print 165

Print Media Media Relations Social Media 165

Remote PR Jobs

JANUARY 14, 2025

Media relations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. Public Relations Training for Success As part of your ongoing support for new hires, consider offering public relations training.

How To 161

How To Training Crisis Communications Leadership 161

Business Wire

JANUARY 10, 2024

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations.

Blogging 357

Blogging International Internal Trends 357

5W PR

JANUARY 26, 2025

Public relations has entered a new era where artificial intelligence shapes how we monitor, analyze, and distribute content. This sentiment analysis helps PR teams gauge public perception and adjust messaging strategies accordingly. These insights are used to fine-tune campaign strategies and maximize client ROI.

Publicity 78

Publicity System Crisis Management Analysis 78

Sword and the Script

FEBRUARY 18, 2025

While its not a perfect analogy, something similar is at work in media relations. Once PR people reach a certain level of experience, they stop building and managing media lists. Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it.

Media 129

Media Pitching Media Relations Strategy 129

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications.

International 323

International Internal How To Media 323

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 434

Blogging International Internal Trends 434

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Garrett Public Relations

NOVEMBER 18, 2024

Media relations plays a major role in my PR work for clients. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.

Media 110

Media Trends Media Relations Report 110

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

5W PR

APRIL 21, 2025

Medical technology leaders face unique challenges when managing public relations crises. The intersection of artificial intelligence and healthcare creates a complex environment where technical failures or ethical concerns can quickly damage public trust.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Business Wire

MARCH 11, 2021

Media relations today is harder than ever, and so is catching reader attention. I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Multimedia helps you do both.

Blogging 455

Blogging Report Media Relations Media 455

Garrett Public Relations

DECEMBER 3, 2024

Planning your PR and media relations for 2025? With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? It can be overwhelming to know where to start.

Media Relations 96

Media Relations Publicity Media Small Business 96