Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

Onclusive

APRIL 15, 2020

Up until now, PR has been seen as a cost center because of reporting based on vanity metrics such as article numbers, publication impressions, or ad value equivalency (AVE). This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR. million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. I like writing stories that deal with advanced technologies and concepts that have the potential to positively impact our lives and our world. I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Talk about a dream job!

Journalism 116

Journalism Automotive Interviews Writing 116

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job.

Transportation 100

Transportation Meeting Newspapers Trade Shows 100

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Get more media pitching knowledge from Michael Smart here.

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Pitching Travel Software Groups 125

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns.

Trends 120

Trends Radio Retail Technology 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

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Tools Government Crisis Public Affairs 170

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. There’s another story I’m extremely proud of, but it did not appear in any publications.

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Meeting Newspapers Agriculture Media 74

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. With pandemic-driven travel bans around the world lifted, CES 2024 should attract an even larger crowd.

Automotive 57

Automotive Mobile Transportation Internal 57

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Personalization is becoming the cornerstone of effective SEO. For a more in-depth exploration, dive into this future of SEO guide.

SEO 85

SEO Mobile Engineering Ethics 85

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? Traditional media coverage is still great, but a strong online presence and SEO optimization are necessary.

Financial 180

Financial Television Leadership Travel 180

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. What is your secret to media relations success?

Healthcare 266

Healthcare Analytics Agency Trends 266

Scott Public Relations

SEPTEMBER 3, 2020

At the end of World War II, the Allied powers banned the swastika, the Nazi Party, and the publication of Hitler’s racist text, Mein Kampf. There are no public statues of Hitler and his henchman in their former fatherland. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Shift Communications

FEBRUARY 25, 2019

What I’ve noticed this time around is that the characters are not only proficient in war strategy, deception and tactics to appease the Lord of Light —they also share many lessons that can relate back to PR. When traveling to Castle Black, Jon Snow asks his travel companion Tyrion Lannister why he reads so much.

Crisis 140

Crisis Travel Pitching System 140

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Since that point, the health of the business-to-business market has been mixed.

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Crisis Government Energy Community 151

Scott Public Relations

MARCH 4, 2020

Worsening storms and other weather events cause damage to the infrastructure of healthcare, making it more difficult for ambulances to travel. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. A few of my Seattle-based public awareness clients targeted mainly the city proper. You’ve helped clients get placed in a number of publications. What is your secret to media relations success?

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Print Tourism Transportation Film 120

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them.

Engineering 77

Engineering Automotive Agriculture Media 77

Scott Public Relations

DECEMBER 19, 2019

Worsening storms and other weather events cause damage to the infrastructure of healthcare, making it more difficult for ambulances to travel. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Critical Mention

OCTOBER 7, 2020

Because of social distancing restrictions and the concern for public health & safety, many industry conferences are being held online now. In her spare time, she enjoys photography, cooking new recipes and traveling with friends. Virtual Events & Live Streaming.

Trends 105

Trends YouTube Tourism Video 105

Landis PR

MARCH 29, 2021

’s work with Centre for Neuroskills connected us to Ema and her publication. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. Let me know why this story would be a good fit for our publication and if there is a local connection. Got a question for Ema?

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Meeting Media Local Interviews 96

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

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Conference Travel Video Report 64

Bianchi Biz Blog

MAY 2, 2022

I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). I love traveling, reading (mostly non-fiction and classics) and watching movies and Jeopardy! I’m also a professional musician.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel.

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Data Automotive Transportation Mobile 75

Critical Mention

OCTOBER 22, 2020

Sometimes, no matter how much you plan, technological difficulties are always a looming threat to virtual events. In her spare time, she enjoys photography, cooking new recipes and traveling with friends. The post 8 Tips for Creating a Virtual PR Event appeared first on Critical Mention - Best Media Monitoring and Database Service.

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Tourism YouTube Radio Travel 131

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If When I’m not working, which feels rare, I like reading, working out, trying new bars and restaurants and traveling abroad with my wife. If you know anyone looking to build something new, send them my way!)

Meeting 83

Meeting Report Automotive Media 83

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Rockport.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Scott Public Relations

AUGUST 27, 2019

“A lie can travel halfway around the world while the truth is still putting on its shoes.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. I, for instance, edit travel content for Expedia.

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Pitching Journalism Writing Print 0