ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

OCTOBER 15, 2024

I realized how incredibly important it was to inform the public,” he said. That’s how I realized how important local news was,” Benitez said, adding that he knew there was a future for him in television, sharing the news and telling stories.

Storytelling 141

Storytelling Local Transportation Television 141

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. Even if there’s no budget for formal influencer or content creator relations, cultivate engagement with relevant social figures by engaging and appreciating their content.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

MAY 10, 2021

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast). Tim gives his guest scenarios where things go awry and asks them how they, as an entrepreneur, would successfully get themselves out of that situation.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Agility PR Solutions

AUGUST 8, 2022

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. The post 3,2,1… Action!

Television 170

Television Community Industry Media 170

PRSay

DECEMBER 13, 2018

Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers.

Print 150

Print Newspapers Social Media Television 150

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Print 100

Print Marketing Instagram Newspapers 100

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This is one of my favorite times to pitch television.

Pitching 130

Pitching Television Media Real Estate 130

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

5W PR

JULY 16, 2024

Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential. Why influencer marketing needs PR Influencer marketing leverages the credibility of social media personalities to promote brands or products. Adhering to FTC guidelines builds consumer trust through honesty.

Publicity 78

Publicity Product Launch Advertising Advertising 78

PRSay

MARCH 18, 2020

Monitor the media environment. Media interest in this story will continue until the public health crisis abates. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? Traditional media coverage is still great, but a strong online presence and SEO optimization are necessary.

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Use new tools.

Television 120

Television Interviews Engineering Tools 120

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Showing up late. Being unprepared .

Interviews 251

Interviews Media Television Media Training 251

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. That’s not all, though.  Want to maximize your time in studio?

Media 120

Media Television Pharmaceuticals Radio 120

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. If you’ve already received bad publicity, the last thing you need is to draw more negative attention.

Publicity 105

Publicity Radio Sports Small Business 105

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement. Today, competition for attention can be fierce.

Publicity 71

Publicity Real Estate Nonprofit Television 71

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure.

Analytics 160

Analytics Television Banking Data 160

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business.

Publicity 79

Publicity How To Television Social Media 79

PRSay

APRIL 23, 2024

John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics publication and host of S&T Live , asked how artificial intelligence has affected the PESO model. An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model. It is amazing.”

SEO 137

SEO Television Measurement Google 137

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. It’s the exact same thing in public relations.

Television 120

Television Pitching Journalism Interviews 120

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. High demand for quality journalism and renewed public trust also bodes well for the profession of public relations.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PReview: A Blog by NewsVoir

MARCH 1, 2021

A vital part of communication, Public Relations has also been developed over the time and technological advancements. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Today traditional mediums have become […].

Publicity 58

Publicity Television Radio Newspapers 58

Critical Mention

NOVEMBER 17, 2021

. “We’re thrilled to partner with Podchaser to elevate our podcast monitoring service and further expand our Earned Media Suite.” ” “The ability of podcasts to shape public opinion has been undeniable,” explained Cole Raven, Co-founder at Podchaser. ” About Podchaser. About Critical Mention.

Analytics 126

Analytics Radio Television Measurement 126

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Government 151

Government Crisis Energy Community 151