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Behind the Headlines with Yvonne Lorie

Cision

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. HPRA provides year-round programs, professional development seminars and networking among other services. . What is your secret to Public Relations and media relations success?

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. public relations' The unequivocal answer from the panel of experts was maybe!

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Gear Up for the Future: CAR MBS Supercharges Industry Knowledge

Bianchi Biz Blog

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. These seminars are a masterclass in translating cutting-edge trends into actionable insights.

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Behind the Headlines with Marian Salzman

Cision

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. I have never met a seminar I didn’t want to cherry-pick—i.e., How can brands keep up?

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. She is a public affairs and media consultant based in Washington, D.C. She shared her approach on the webinar.

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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120
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The Essential Elements of an Effective Pitch

Shift Communications

One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.