Agility PR Solutions

APRIL 7, 2025

PR professionals shape a companys reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media monitoring, and content creation. Below are 10 essential PR tools every professional should use in 2025.

Tools 91

Tools Reputation Technology Media Relations 91

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

Axia PR

APRIL 8, 2025

Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood. This guide details what every brand should know before hiring a PR firm or launching a media relations program.

Media Relations 77

Media Relations Media Tools Brand 77

Presspage

MARCH 25, 2025

If you want to grab their attention, PR storytelling is your best tool. Use tools that help: If managing journalist relationships is a nightmare, media relationship software like Presspage Connect can help. Track whats working (and whats not) Media relations isnt guesswork. Whats being ignored? Adjust accordingly.

Media Relations 78

Media Relations Writing How To Pitching 78

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 179

Media Relations Media Print Software 179

Remote PR Jobs

JANUARY 14, 2025

Media relations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. Use tools like Slack , Asana , or Trello to keep everything organized and keep your teams aligned.

How To 161

How To Training Crisis Communications Leadership 161

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Social Media 216

Social Media Tools Small Business Media 216

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Write: Engineers who typically take weeks to design sensor systems can now complete their designs in minutes, thanks to a new, online design tool.

Report 152

Report Writing Engineering Study 152

Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151

Pitching Media Relations How To Media 151

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their efforts.

Analytics 146

Analytics Strategy System Ethics 146

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. If you’ve got a case study, examples of best practice, innovation, or favourite tools, we would love to have you involved.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations.

Media Relations 106

Media Relations Strategy Media Instagram 106

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

5W PR

NOVEMBER 13, 2024

The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement. Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

Agility PR Solutions

SEPTEMBER 10, 2023

Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex.

Media Relations 106

Media Relations Agency Media Technology 106

Remote PR Jobs

FEBRUARY 25, 2025

Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Media moves on Twitter. An updated and current media list is a PR person’s best friend. Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

Pitching 298

Pitching Software Construction Writing 298

Sword and the Script

FEBRUARY 18, 2025

While its not a perfect analogy, something similar is at work in media relations. Once PR people reach a certain level of experience, they stop building and managing media lists. Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it.

Media 129

Media Pitching Media Relations Strategy 129

Deirdre Breakenridge

NOVEMBER 11, 2014

To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform. Others consider blasting news releases good media relations. Many nonprofit clients need strategies that encompass both public relations and advertising. What analytics do you measure?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up. Imagine you are managing the reputation of a beauty eCommerce business and using online reputation management tools.

Software 104

Software Reputation Examples How To 104

Agility PR Solutions

APRIL 30, 2024

A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts.

Media 187

Media Media Relations Technology Data 187

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

NOVEMBER 4, 2024

These tools are no longer just helpful—they’re central to the VC firm of the future. In 2025, amid tool fatigue and a focus on platformitization, we expect to see lots of exits through acquisition and IPO. Looking towards the new year, it’s time to capitalize on recent growth to drive a strong start.

Trends 88

Trends Healthcare Reputation Financial 88

Prowly

JANUARY 14, 2025

Heres how Prowly will help you understand journalists and their audiences like no other tool on the market. Precise data for better targeting Weve expanded your research capabilities adding new journalist and outlet insights to our Media Database. Prowlys mailing tool now adjusts open and click rates to filter out bot activity.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

MARCH 21, 2018

Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

OCTOBER 15, 2024

Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage. In crisis management , PR assumes a pivotal role.

Crisis 78

Crisis Crisis Communications Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. It has a user base of 1.6 Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Prowly

FEBRUARY 28, 2025

PR and media relations are now aligned with marketing and sales. Businesses prioritize metrics such as lead generation, referral traffic, brand sentiment, and share of voice over traditional media placement counts. These tools analyze how a press release resonates across different media channels.

Analytics 104

Analytics Measurement Tools Social Media 104

Prowly

FEBRUARY 25, 2025

All PR tools offer powerful features, vast databases of contacts, AI-backed personalization, and much more. However, selecting the right PR software is crucial for an effective public relations strategy. Agility PR is one of those tools and, in the world of PR, its one of the best all-rounders you can get.

Tools 104

Tools Software Enterprise Crisis Management 104