Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter 199

Twitter Customer Service Social Media Tools 199

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 157

Twitter Survey Journalism Social Media 157

Agility PR Solutions

OCTOBER 18, 2020

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].

Twitter 208

Twitter Pitching Trends Report 208

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 169

Media Relations Survey Media Report 169

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

Survey 173

Survey Media Relations Pitching Media 173

Deirdre Breakenridge

JANUARY 6, 2020

If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Let’s congratulate and support Wei by sharing his video on social media! We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. On November 18th at 8:30 p.m.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Connect with her on Twitter: @LisaArledge. The short answer is: You ask journalists. Photo credit: foto yakov.

Media Relations 158

Media Relations Journalism Media Survey 158

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations.

Media Relations 106

Media Relations Strategy Media Instagram 106

Agility PR Solutions

JANUARY 24, 2022

The post 11 top tips for engaging with journalists on Twitter appeared first on Agility PR Solutions. An association with journalists can do wonders for your brand image. Not every brand, however, can afford to have a very close association with journalists, especially […].

Twitter 161

Twitter Brand Branding Publicity 161

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

JULY 1, 2020

A tactic most PR pros tend to overlook is pitching journalists on Twitter. Journalists mentions on Twitter may be a less crowded place compared to their inbox and may be an efficient way to get their attention. . Want to say even less in your pitch? Reporters will remember you if your pitch stands out.

Pitching 380

Pitching Writing How To Report 380

Deirdre Breakenridge

APRIL 23, 2019

Media relations interests me because of the relationships I have personally had with public relations professionals. When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive.

Infographics 299

Infographics Journalism Television Education 299

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. And social media has evolved astoundingly over the past few years. A few years ago, social media was a new thing.

Analytics 120

Analytics Media Relations Media Software 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. To its credit, the social media manager for Duolingo posted a heartfelt apology. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment.

Construction 385

Construction Social Media Crisis Reputation 385

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Media moves on Twitter. An updated and current media list is a PR person’s best friend. Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. — How do you work with media in covering your story during a busy newscycle?

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

APRIL 18, 2022

Journalists will vary on their preferences here, but if you know the reporter fairly well, it may be useful to DM them on Twitter. Or, if you don’t have the best email address or want to get a conversation going, it can be a good idea to reach out on social media – usually Twitter or even LinkedIn.

Pitching 323

Pitching Report Twitter LinkedIn 323

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 365

Blogging Media Trends Twitter 365

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort.

Twitter 106

Twitter B2B Brand Branding 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. It is a great way to connect with new journalists for media coverage! Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Business Wire

MARCH 31, 2021

As part of our recent global media survey, we asked journalists to share their social media platform preferences. While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%).

Survey 276

Survey Social Media Reddit Media 276

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. The attention for this story might not be surprising since it involves media and big tech. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. Interact on social media. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. One of the best ways to do this is by being the first to offer a spokesperson’s thoughts for newsworthy stories.

Media 333

Media Pitching Report B2B 333

Cision

SEPTEMBER 25, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. These journalists spend little time on social media relative to their peers. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Melissa Agnes

OCTOBER 14, 2014

Not to mention how savvy Erik is when it comes to real-time communication, social media, media relations and all the other parts of his critically important job. If you’re not yet following Erik on Twitter ( @PIOErikScott ), I definitely recommend doing so. The post My Tour of L.A.’s

Travel 263

Travel Crisis Twitter Social Media 263

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Deirdre Breakenridge

MARCH 20, 2017

You are the project manager of every new launch that involves social media, media relations, internal communications, etc. From traditional media relations to social media, influencer marketing, content marketing, building community, measuring results, and so much more. Connect with her on Twitter.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

MAY 23, 2017

Yet, at some point, I decided both blogs needed separate social media channels. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282

Blogging Case Study Social Media Instagram 282