Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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Media Relations Media SEO Newspapers 107

Cision

MARCH 3, 2016

Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch. Remember, personalized pitching is key to building strong media relations, becoming a trusted source and gaining more coverage.

Media Relations 120

Media Relations Media Pitching Survey 120

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

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Video Trends Brand Branding 127

Business Wire

APRIL 21, 2021

For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye?

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Survey Infographics Media Pitching 446

PRSay

DECEMBER 30, 2024

Posting video on the career-networking site helps convey an executives sense of humanity and gives viewers a glimpse behind the scenes, she said. PR professionals have a huge opportunity to create videos previewing executive speeches and events. In some cases, executive posts lead to media coverage.

LinkedIn 74

LinkedIn Communications Pitching Video 74

Business Wire

APRIL 14, 2021

Live videos. Social media updates. Breaking news. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

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Survey Blogging Media Video 375

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Videos range from singing and dancing, to comedy, reaction videos and challenges. Video ads aren’t skippable.

B2B 310

B2B Video Social Media Creativity 310

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. Media Relations. Here is a video I did to help you find the right journalists.

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ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here are some B2B marketing tactics that brands should consider using on Facebook: Video thrives on Facebook Lives. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Alternate between accompanying your post with images, gifs and videos. Also keep in mind that short videos can be highly effective in engaging viewers. For example, LinkedIn launched LinkedIn native video in 2017, in an effort to expand from being just a long-form content site. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

The Proactive Report

JUNE 20, 2015

The key to media relations has always been about just that – building relationships with reporters and editors. Report, bio & video. They’re expected to deliver text, images and video when they submit a story. Don’t pitch them right away. unless you see a relevant request you can speak to.

Twitter 100

Twitter Media Relations How To Media 100

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile Media 84

Onclusive

MARCH 21, 2018

The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

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Storytelling Media Infographics Advertising 281

Business Wire

AUGUST 22, 2024

Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved. Today, simply distributing a text-only press release is no longer sufficient; incorporating multimedia content, especially video, is essential for making a press release stand out.

Video 302

Video Publicity Media Relations Media 302

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Media Relations Media Social Media International 97

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

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Media Training Crisis Communications Conference Corporate 397

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

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Video Publicity Marketing Analytics 88

Agility PR Solutions

FEBRUARY 20, 2025

Storytelling is an excellent way to engage your audience and when you include photos and videos […] The post 6 reasons why visual storytelling is critical for successful PR campaigns first appeared on Agility PR Solutions.

Storytelling 113

Storytelling Video Tools Publicity 113

Onclusive

DECEMBER 6, 2017

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. The post How AI Can Help Your PR Strategy appeared first on AirPR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Even if there’s no budget for formal influencer or content creator relations, cultivate engagement with relevant social figures by engaging and appreciating their content.

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Construction Social Media Crisis Reputation 385

PRSay

AUGUST 28, 2024

I loved the study of people and why people are the way they are,” he said during a video interview with PRSA’s Publications Director John Elsasser ahead of Benitez’s Oct. 15 keynote speech at PRSA’s ICON 2024 in Anaheim, Calif. And the more sides I can think about, that’s what makes me excited about this work.

Video 103

Video Transportation Interviews Journalism 103

Melissa Agnes

MARCH 12, 2014

One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel.

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Report Crisis Communications Crisis Management Crisis 243

5W PR

NOVEMBER 28, 2024

This includes blog posts, social media content, videos, and even events. The Role of PR in Influencer Partnerships PR plays an integral role in enhancing influencer partnerships through media relations, first and foremost.

Publicity 78

Publicity Reputation Measurement Analysis 78

Onclusive

AUGUST 8, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Reputation 195

Reputation Video Media Relations Industry 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

A “lessons learned” piece is also among the most versatile, and it can usually be augmented or even replaced by a video version. . Service content is among the easiest and best types of content for incorporating different types of visuals beyond text, including digital graphics, charts, and short video snippets. . Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

JULY 25, 2017

A great way to encourage journalists to link back to your website is by providing them with supplemental information that can help bolster the story (for example: photos, video, quotes from executives, or data/research). Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

According to LinkedIn , “LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments.” Instagram and Facebook stories are a great place to share real time pictures, videos and updates, so why not try this out on LinkedIn Stories? Share professional tips.

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LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom. A smart client will count the new relationships created among the PR outcomes, even when they don’t turn into earned media coverage right away.

Publicity 256

Publicity Brand Branding Storytelling 256

Business Wire

JULY 13, 2023

The use of multimedia by marketing and PR pros, especially videos , is only going to increase in the future. Multimedia can increase the accessibility of news by breaking down technical language, presenting it in an easily digestible way, and generating clicks without sacrificing factual content.

Blogging 267

Blogging How To Instagram Video 267

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients.

Agency 223

Agency Survey Social Media SEO 223

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.

Survey 180

Survey Infographics Meeting Video 180

5W PR

JANUARY 29, 2025

When developing blog content: Create editorial calendars that align with PR initiatives Repurpose PR content into blog posts Use blog content to support media outreach Include relevant data and research to build credibility Media Relations and Content Distribution Media relations efforts should amplify content marketing initiatives while maintaining (..)

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 163

Social Media Mobile Media Video 163

Cision

JUNE 22, 2017

For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels. Then the video would be mailed out to stations around the country. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 224

Publicity Real Estate Nonprofit Television 224