Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

The Hoyt Organization

JULY 15, 2024

If your business struggles with gaining media coverage and visibility, we are here to help. You can turn around your situation by mastering media relations. This article shares expert media relations tips to help you master media relations and boost your business’s coverage.

Media Relations 52

Media Relations Media Real Estate Pitching 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted.

Skype 149

Skype Interviews Viral B2B 149

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Viral TikTok videos make great templates for high-performing content on other platforms as well – Facebook, Instagram, or Twitter. . Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C.

B2B 310

B2B Video Social Media Creativity 310

HMA Public Relations

OCTOBER 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

Trends 116

Trends Viral Media Social Media 116

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Experience matters. Quantum entanglement. Schrodinger’s cat.” [see

Survey 165

Survey Data Media Ethics 165

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.”

Small Business 168

Small Business SMB Local Viral 168

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 133

Hotels Training Pitching Viral 133

Waxing UnLyrical

JULY 30, 2014

For some start-ups, “growth hacking” has come to mean pursuing a single viral content hit, as opposed to a well-rounded content strategy that takes into account the complexity of reaching a return on investment and the organizational growth goals. Twitter Google+ LinkedIn “Growth Hacking” – Ignore the Hype.

Viral 104

Viral Community Nonprofit Social Media 104

Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. “What can you do with it afterwards? That’s where everyone’s imagination comes in.”. Q: Have our stories changed because of digital? Anna Williamson (@AnnaWilliamzon) May 18, 2016.

Film 211

Film Pitching Print Journalism 211

Stephen Waddington

JUNE 28, 2017

EMV has arisen as media relations has developed into influencer relations, as a means of benchmarking influencer relations activity across paid and earned media. You can trace its roots via a viral-like mutation back to AVE. It’s nonsense. Paid, Earned, Social and Earned (PESO).

Measurement 0

Measurement Advertising Advertising Viral 0

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. ” Some variations on the dad joke video went viral, indicating how universal the idea was.

Retail 120

Retail Viral Video Pitching 120

PRSay

APRIL 6, 2018

Viral videos. So while many of the time-tested media relations rules still apply, there are new areas of focus for communicators: Validating “truth and facts” has become more urgent. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Extreme weather.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Cision

MARCH 30, 2016

Reporters and producers I talk to tell me they receive an average of 250 pitches a day… so whenever I am preparing a media relations strategy or sending out a pitch, I think about how I am going to make mine stand out and be the one in 250 that gets their interest. How does social media play into your media relations strategy?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Om Malik , who was behind the very popular Business 2.0 Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Bad Pitch Blog

JANUARY 28, 2011

The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."

Pitching 109

Pitching Viral Writing Blogging 109

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Buzzstream

OCTOBER 17, 2018

Content marketers need to realize that there are only so many viral holiday ideas you can produce—you can’t bank on being the first to produce an idea, especially when the success of your campaign is limited to a few weeks. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready.

Pitching 105

Pitching Viral Data Content Marketing 105

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Prezly is great as a CRM platform for distributing news and managing your media relations database. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Media Relations' He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. So there was a happy ending … at least for the workers. They’ll send you a little package of fun surprises.

Banking 100

Banking Media Local Survey 100

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Facebook Viral 136

Sword and the Script

MAY 12, 2020

Other considerations: Writers at smaller publications often go on to write for large ones later; Small sites tend to be stepping stones to bigger ones; Any link on the web can go viral at any given moment; and Not responding doesn’t mean something won’t be written – you just lose your chance to shape it. Stick to busienss etiquette.

Company 115

Company Survey Pitching Report 115

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 88

Strategy Media Viral Trends 88

Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Branding 83

Branding Brand Marketing Ethics 83

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoyt Organization

AUGUST 15, 2024

Social media regulation is tricky due to the size and volume of the platform but get ahead of content before it has the chance to go viral and gain traction. As you see things online that might be false, report them immediately. Keep statement templates on hand and ready to go.

Reddit 92

Reddit Television Viral Social Media 92

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. Ryan, APR, is the media relations and content supervisor at Goldberg Segalla, a law firm with over 400 attorneys and 22 offices in the U.S.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach.

Agency 74

Agency Marketing Analysis Viral 74

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Whether questioned by the local gazette or CNN, the principles of handling media effectively are the same.

Communications 60

Communications Crisis Reputation Local 60

Burrelles Fresh Ideas

DECEMBER 12, 2023

The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!

Social Media 80

Social Media Trends Crisis Crisis Management 80

5W PR

MAY 18, 2018

For instance, if a company was to create a unique experiential marketing event, then tie that campaign to a branded hashtag or social media sharing strategy, they could even create viral content that takes their brand reach to the next level.

Company 96

Company Marketing Social Media Analytics 96

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Garrett Public Relations

MAY 30, 2018

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

Reputation 164

Reputation Publicity Viral Crisis Communications 164

Prohibition

MARCH 11, 2022

The following video and drawing that went viral sums it up quite well. This one just speaks for itself so we’ll keep it brief… But lets just say we imagine the Royals PR team have been pulling their hair out lately! Prince Andrew out clubbing this weekend ?? ??. Goodbye, knighthood. princeandrew pic.twitter.com/imudQt0vim.

Social Media 71

Social Media B2C Viral Trends 71

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press.

Crisis 78

Crisis Viral Pitching Report 78