ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Enterprise 296

Enterprise Journalism Trends Resources 296

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. white papers (36%). They had an opportunity to help me and they took advantage.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). In other words, what you do with an earned media mention counts as much as getting it in the first place. That’s the way it’s always been.

Media 192

Media YouTube Pitching Survey 192

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you are able to identify who is the hiring manager, put on your scanners.

Web 139

Web Pitching LinkedIn Interviews 139

ImPRessions - Crenshaw Communications

JUNE 11, 2020

not only with the media, but with the general public, depending on context. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Distributing a press release is another way to begin a conversation.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 5: White papers are content marketing.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. In lockstep with the business and PR trends.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.

Social Media 84

Social Media Media Leadership Course 84

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. The final outcomes of any media relations effort are never 100% predictable. .” Every company has downtime between new product and other announcements.

Print 120

Print Advertising Advertising Survey 120

Cision

OCTOBER 29, 2015

The implications for PR and media relations? Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. Build on that thought leadership with an active media relations program. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Do they download an asset, like a white paper? So how do you earn links?

Google 156

Google Banking Engineering Web 156

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! We use a wide range of content and activities to communicate our messages and reach our target audiences. User-generated. Third party.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Get our free white paper now! This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. A great place to see this is in Cision’s report, The Vitals on Vaccines , which uncovers a variety of perspectives on the Measles, Mumps and Rubella (MMR) vaccine.

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

Cision

MARCH 8, 2016

Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist.

Trends 120

Trends Mobile Media Infographics 120

Cision

MARCH 16, 2016

Learn how to use real-time tactics with Cision’s free white paper! We understand how to deliver both corporate and consumer PR coverage through the most relevant channels – deploying a “through-the-paper” philosophy that’s designed to create maximum impact for brands. What do you have planned for them?

Wireless 120

Wireless Creativity Industry Agency 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 111

Ethics Industry Publicity Analysis 111

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. The quality of queries changed too as the web evolved.

Reddit 183

Reddit Software B2B Technology 183

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

NOVEMBER 3, 2016

What are some of the key components of a successful media relations strategy? Download our latest white paper Master the Mix: Amplify Your Campaign Results With Earned Media and get a communications framework that will help you develop and demonstrate your value across earned, paid and owned media channels.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

5W PR

FEBRUARY 17, 2020

This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103

Media Print Advertising Advertising 103

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed.

Data 92

Data SEO Advertising Advertising 92

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

PRSay

OCTOBER 2, 2019

Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process. CHALLENGE: Attracting media and consumer attention. They rarely have access to translators, media relations experts, or local market experts which can impact their global PR efforts.

Local 83

Local Storytelling Infographics Resources 83

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Stern + Associates

JANUARY 3, 2024

But over time, as more consulting firms have realized the value of thought leadership and began publishing their own reports, white papers, etc., Every new research report, white paper or point-of-view must come with a messaging plan that cuts against the grain and grabs attention.

Leadership 62

Leadership Conference Report Data 62