PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year.

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Pitching Media YouTube Interviews 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! And that’s what we call evergreen pitches. Create Great Hooks.

Pitching 130

Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR can also provide valuable support for both earned and sponsored event appearances, guiding media outreach and assisting with content.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch?

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Pitching Media Insurance Insurance 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. .: Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 1, 2022

And that’s where media comes in. By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. What’s happening on TikTok?

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 196

Energy Analysis Media Retail 196

PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that. Having you pitch the media. PR FOR ANYONE. Anyone can get publicity!

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. Happy New Year! Thank goodness.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency International Internal Pitching 192

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. See what’s trending and pitch your expertise around that.

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Interviews 251

Interviews Media Television Media Training 251

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 172

Report Local Media Pitching 172

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

MARCH 17, 2017

The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching.

Training 159

Training Writing Pitching Video 159

PRSay

AUGUST 17, 2020

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. pre-pitching. The announcement release was under embargo , so we did some pre-pitching and already scored a ton of interest. thought leadership. key messages. background. briefing doc. attribution.

Publicity 120

Publicity Media Training Interviews B2B 120

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. hirings, product news, or case studies) that can be used to create news. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. hirings, product news, or case studies) that can be used to create news. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

OCTOBER 14, 2021

It’s up to you to be your own megaphone and tell the world that you’ve gotten this media, but it will help in your lead generation. And there are studies that show that people with media logos actually can charge more money. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

PR for Anyone

DECEMBER 8, 2022

That being said, I have a great hack for anyone to land in the media today! You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Do you see all the various angles you could do to pitch. If this is your first time pitching, this is a difficult time to pitch.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And, it’s not about you.

Industry 130

Industry Pitching How To System 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

OCTOBER 7, 2021

I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. Interesting conversations get legs.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Follow the system above. PR FOR ANYONE.

Publicity 130

Publicity Pitching Small Business System 130

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. Next week I’ll be talking about PR Myth #3 which is that PR generates sales.

Pitching 130

Pitching Television Interviews YouTube 130

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120