ImPRessions - Crenshaw Communications

AUGUST 9, 2018

We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients. Just gimme publicity. Maybe the model works for a smaller company whose PR needs are limited to earned media. Can it work? Quantity over quality? You get what you incentivize.

System 220

System Agency Media Training Reputation 220

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

MAY 8, 2018

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? They’re the most concerned with public perception, social responsibility, and community relations. For a deep dive on media training , see our earlier post. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Sports 195

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. How to avoid a public relations crisis. Everyone is using social media for marketing today. 1) Provide social media training for everyone that operates as an admin on a brand account. Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Stuart Bruce

JUNE 24, 2014

Public relations is a very broad discipline with a wealth of specialisms and a large body of academic knowledge to draw upon. You can’t quickly, fully teach public relations strategy and theory on the job. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit.

Social Media 158

Social Media Media Training Media Training 158

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JULY 13, 2022

More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference. For more on media training and brand messaging, check out this post. And maybe it’s better they did. A few months later, Upfronts in May was deemed a superspreader event. .

Media 294

Media Trade Shows Travel Interviews 294

Mediagraphix PR

OCTOBER 10, 2023

One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Mediagraphix PR

OCTOBER 10, 2023

One of these ways is representing their organization in front of the public or the media. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy.

Agency 195

Agency Strategy Communications How To 195

Presspage

JANUARY 21, 2025

A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Polaris

DECEMBER 8, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. Predictably given the comedian’s public stature and the seriousness of the allegations, his silence became the news. Media Training' A little bit of nervousness before a speech or interview is a good thing.

Interviews 133

Interviews Media Training Media Training 133

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) “If a client backs out of an interview, my reputation is on the line. .

Interviews 174

Interviews Real Estate Media Pitching 174

Presspage

AUGUST 5, 2024

In this article, well provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Building relationships with journalists We could hardly provide tips about fielding your media inquiries without getting into the importance of building good relationships with journalists.

Crisis 78

Crisis Reputation How To Media 78

Presspage

AUGUST 5, 2024

In this article, we’ll provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Building relationships with journalists We could hardly provide tips about fielding your media inquiries without getting into the importance of building good relationships with journalists.

Crisis 78

Crisis Reputation How To Media 78

PRSay

MARCH 9, 2017

I know because it was that long before the company issued its first public statement via their website. Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens? Who is winning that competition? Are you even in the game?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Media and Message Unity Training. What does PR mean to your organization? PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. But we in public relations do. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JULY 25, 2018

” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. And taking responsibility for the behavior is step one in an effective public apology.

Media Training 120

Media Training Agency Reputation Instagram 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. The remedy for these situations is rigorous spokesperson vetting and professional media training that preps a spokesperson for all types of media interviews. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. But when confidence metastasizes into arrogance and self-interest, the company’s reputation – even its very survival — can be placed in jeopardy. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. They called it program marketing; essentially it was public relations and communications. What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

5W PR

OCTOBER 7, 2024

Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

5W PR

JUNE 20, 2024

The goal of public relations for defense sector companies is to help them carry their message to the right ears and build trust by affirming the public that their innovations are responsible and could save lives. This method allows for well-known companies to be secretive while building trust with the public and shareholders.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Reputation Us

JUNE 23, 2019

We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. .”

Corporate 74

Corporate Crisis Management Exercises Crisis 74

The Hoyt Organization

JULY 22, 2024

But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations. C-suite executives are the public face of their organizations as leaders.

Media 79

Media Training Ethics Media Training 79

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

Waxing UnLyrical

APRIL 11, 2012

So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Invest in getting your spokesperson(s) media trained. You are (quite literally) the face of your brand to a variety of audiences. And why not?

Media Training 70

Media Training Crisis Training Crisis Communications 70

Polaris

MARCH 17, 2015

My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more.

Agency 100

Agency eBook Training Media Training 100