PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 170

Report Pitching Media Survey 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Training. PR Reporting. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Rock the Status Quo

NOVEMBER 18, 2015

Finding time for media training can be difficult. If you take five minutes before the client prep call to think about what the reporter might ask, and come up with your own message points to discuss with the client during your prep call, it also becomes an instant coaching session. It’s one task on a massive to-do list.

Media Training 100

Media Training Training Interviews Media 100

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

ImPRessions - Crenshaw Communications

JUNE 12, 2019

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. Dads clamored for their say. It’s not ER, it’s PR.

Media Training 256

Media Training Training Agency Crisis 256

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. The report shares real-life examples from Dell, Humana, NASA, Southwest and Wal-Mart. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

5W PR

JULY 11, 2024

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

Media Training 78

Media Training Training Media Privacy 78

Agility PR Solutions

SEPTEMBER 22, 2019

I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. The post 5 answers to why reporters ask tough questions appeared first on Agility PR Solutions. The post 5 answers to why reporters ask tough questions appeared first on Agility PR Solutions.

Report 110

Report Media Training Training Media 110

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

Media Training 78

Media Training Training Trends Media 78

Melissa Agnes

FEBRUARY 19, 2014

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. What do you think? Will Paula Deen’s comeback be successful?

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JULY 13, 2022

First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Make Interactions Memorable . Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 20, 2021

It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here. Big news is breaking every day, which means reporters are always swamped. Media training is a must. Start pitching early.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

All PR teams understand the value of formal media training, and it’s often useful. But in advance of an interview about tricky topics, it’s wise to do a little role-playing in advance of a specific media conversation. Role-play ahead of time.

Interviews 310

Interviews Media Banking Media Training 310

Polaris

DECEMBER 3, 2014

Unless you’ve role-played in media or presentation training, you likely have no clue about the messages you’re communicating with your head, hands, feet and overall posture. In my experience in media training sessions, there’s no substitute for seeing yourself on camera. Media Training' Hand gestures.

Interviews 132

Interviews Media Training Training Media 132

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. If reporters lose perspective and swoon, who can blame them? Why is that? They are people too.

Energy 196

Energy Analysis Media Retail 196

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Maintains credibility.

Interviews 206

Interviews Media Advertising Advertising 206

Rock the Status Quo

DECEMBER 11, 2014

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

Interviews 174

Interviews Real Estate Media Pitching 174

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Focus on Your Audience. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

DECEMBER 5, 2024

The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.

Radio 83

Radio Sports Marketing Local 83

The Proactive Report

AUGUST 28, 2018

PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. Train your staff how to correctly word an apology, if after all that training they still do something terminally stupid.

Training 148

Training Social Media Video Employee 148

Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

Media Training 40

Media Training Training Handbook How To 40

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. When the story direction is questionable. . When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Whatever the reason, an executive who says too much gives reporters a bounty of quotes from which to choose. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. Establish who will respond to media inquiries and what your key messages will be.

Reputation 140

Reputation Crisis Social Media Google 140

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. Digital PR training.

Training 119

Training Digital PR Media Training Education 119

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Sports 195

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Infographics Banking 113