ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Writing Pitching Video 159

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

Communications 121

Communications Case Study Training Reputation 121

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. How did you get your start in PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 104

Marketing SEO Writing Engineering 104

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

Polaris

MARCH 17, 2015

Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. Some clients perceive hiring a smaller firm as risky, worried their own reputation will suffer if the agency doesn’t work out. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I’ll continue to write for Forbes and the San Francisco Business Times.

Agency 105

Agency Travel SEO Nonprofit 105

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 88

Employee Real Estate Video Internal 88

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. How have you built that reputation? And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? It’s all about the daily work of relationships built over time.

Local 94

Local Course Community Interviews 94

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Norton's Notes

JULY 29, 2015

One of my career defining roles was writing the social media strategy for a prominent central bank. Without a doubt it’s online reputation. Begin building your professional network now, read and write every day, and enter every situation as a sceptic. Twitter’s approach to open data also makes measurement easy.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite.

Airlines 136

Airlines Comparison Facebook Video 136

Flatiron Communications

JANUARY 12, 2017

Trump set his 18 million followers’ tongues-a-wagging by posting incendiary messages via his favorite real-time social media platform, Twitter, and also use his bully media pulpit to distract from unwanted setbacks or impending negative news. The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016).

Journalism 28

Journalism Guidelines Government Training 28