Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

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PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Online and Social Media.

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PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. So, just landing in the media will not instantly generate sales. I got a $10,000 client from being on television. Again, It could.

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PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? We pitch the media. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We write video scripts. We film videos.

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PR for Anyone

MAY 24, 2022

Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. If you like this, if you’d really like to dive in and uplevel your business using media, using this ability, using messaging and social media, reach out to me.

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PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people on social media.

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PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Ask for their results, click through rates, engagement, etc. Watch the video I did for you below and learn more. PR FOR ANYONE. Anyone can get publicity!

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PR for Anyone

MARCH 10, 2022

But you know, these people who are so nervous about it could end up on morning television. Pitch the media. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable.

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PR for Anyone

JUNE 23, 2021

It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers. Have you authored any articles, papers or books?

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PR for Anyone

JANUARY 20, 2022

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. And then at the end, make sure you say thank you.

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PRSay

MAY 23, 2022

And each day, we would give the attorneys a quick read-out of the themes we were seeing in the news and on social media. Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. It was a big job to synthesize everything out there on this case into a short daily summary.

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PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. audio social media platforms. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Transcript. Hi everyone.

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PR for Anyone

JUNE 16, 2021

And now, start to use that in your content, your social media, your media appearances and turn yourself into someone who is captivating to an audience! This week I want to give you the number one thing that’s going to make you stand out with the media and that is by being captivating. You want to draw the media in.

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PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. So make sure you take advantage of any media that you get.

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PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Don’t forget to connect with journalists on social media too. You’ll develop a much better relationship with the media. Basically, you need to be observant.

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PR for Anyone

MARCH 16, 2022

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. They can really get to know you when you put story into video and your social media posts. it needs to be based on a story. Everything has a story. What is yours? What is your customer’s story?

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PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? There are so many story angles around this topic. Financial Stories. Twitter has kind of fizzled a little bit.

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PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses. and I’m going to call it established to known™.

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PR for Anyone

SEPTEMBER 1, 2022

Check out social media and what people are talking about. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. See my story in the video about Steve and what he did.

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PR for Anyone

MAY 18, 2022

You need to check out when the media checks you out so all your assets need to be in place – your website, your LinkedIn profile, your social media, because we don’t know exactly where they’re going to land. PR is one piece of a bigger picture.

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PR for Anyone

OCTOBER 20, 2021

If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Make some of them videos, super important, but that’s a really easy way to create great content fast. So that is this week’s PR tip.

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Communications Conversations

JULY 18, 2019

I know I wouldn’t still be in business for 35 years if my local media relationships weren’t deep and effective. Every single media interaction — whether it’s face-to-face, on the phone, via email or social media — matters. Regardless, I treat every media interaction with integrity and honesty.

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PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

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Interviews Video Film Industry 130

Norton's Notes

JANUARY 12, 2015

It all started in 2012, “The Voice” is now a British television talent show created by John de Mal set to create a TV war with ITV on ratings. Is it for the acts or is it simply for the coaches themselves? The Voice is built around the significance of creating stars from a no-image background.

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PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

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