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Think Before You Share Content

The Proactive Report

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. You can be identified very quickly on social media. F ing heaven on earth.”

Training 148
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How To Take Control Of A Media Interview

ImPRessions - Crenshaw Communications

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Major organizations can be shaken by a careless tweet or a viral customer complaint. And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative. Over 80% of companies now have an employee social media policy.

Trends 199
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour.

Hotels 200
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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'

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TikTok Trends

PR for Anyone

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking. It grew 800% from January 2018 to January 2020.

Trends 246
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How to Develop Good Social Listening Techniques

PR for Anyone

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. It’s important to listen first and then respond. I did this video about TikTok.

How To 130