Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. The post Crisis Management 101: Shark Week Case Study, Pt. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 196

Energy Analysis Media Retail 196

Polaris

NOVEMBER 22, 2014

In her TED Talk, she confides her personal story of overcoming insecurities about public speaking in her post-grad studies and shares an anecdote about a student she encouraged to “fake it until you become it.”. Media Training' If you’re skeptical, Cuddy’s research isn’t just a lab exercise.

Publicity 190

Publicity Training Interviews Media Training 190

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream.

Interviews 268

Interviews Media Construction Report 268

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. Justin Finnegan, Account Director.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Stuart Bruce

JUNE 24, 2014

Likewise if I was recruiting a media relations manager as part of my PR team I might consider a former journalist, who I probably wouldn’t consider for a broader PR role. But once recruited I’d still want them to undertake formal continuous professional development and study for professional PR qualifications such as the CIPR diploma.

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In advance of an interview, it’s critical for clients to read or even study the briefing materials their PR team has prepared. Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. He has clearly benefited from excellent media training. Some are effortlessly sincere.

Media Training 170

Media Training Interviews Training Video 170

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. It’s not just press releases and media training. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JULY 26, 2017

At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation. She reads Braille, but the APR study materials are not produced in Braille. Twenty years ago it would have been more of a challenge,” said Carver, reflecting on how she studied. “I was born blind.

Study 128

Study Public Affairs Software Nonprofit 128

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. Before the pitch, it’s a good idea to listen to a few episodes, study the website and all social platforms and find ways to engage.

Pitching 159

Pitching Radio Training Interviews 159

Stuart Bruce

JULY 15, 2014

The finding was consistent across every region in the study, including North America, Europe, Asia Pacific and Latin America. Or you can contact me directly to talk about how I can help your team develop a social corporate communications strategy and train the team to successfully implement it.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JUNE 7, 2019

But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching. “Flagging” is also used in media training as a technique to emphasize certain responses to a reporter’s question.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes.

Media 199

Media Interviews YouTube Hotels 199

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” So what does this mean for your crisis preparedness?

Crisis 100

Crisis Crisis Management How To Leadership 100

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Public Relations Campaigns Targeted PR campaigns generate media coverage. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.

B2B 78

B2B Company Publicity Media Training 78

The Proactive Report

FEBRUARY 20, 2017

GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Infographics Banking 113

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. Despite intense media training, our spokesperson could not keep the key messages straight in an interview. The announcement release was under , so we did some and already scored a ton of interest.

Publicity 120

Publicity Media Training Interviews B2B 120

Cision

AUGUST 10, 2015

According a 2014 study by Proskauer, 36 percent of employers actively block access to social media sites, a number that has increased by 7 percent from the previous year. Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends.

Training 120

Training Employee Social Media Company 120

The Proactive Report

AUGUST 28, 2018

PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. Drive home the fact that nothing is personal, private, hidden or anonymous.

Training 148

Training Social Media Video Employee 148

The Proactive Report

FEBRUARY 25, 2017

GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. You might have to do some media training with your experts!)

Digital PR 100

Digital PR System Video Twitter 100

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C. A recent study showed 86 percent of B2B technology buyer used social media in their purchase decision process.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Conference and award submissions, social media support, media training, analyst relations, long-form content development, research and events may apply here.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Conference and award submissions, social media support, media training, analyst relations, long-form content development, research and events may apply here.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

MARCH 17, 2017

The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

The Proactive Report

MARCH 21, 2017

Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training. Establish who will monitor and respond to social media comments. In this digital era everything comes to light sooner or later.

Reputation 140

Reputation Crisis Social Media Google 140

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 174

Report Local Media Pitching 174

Landis PR

FEBRUARY 12, 2024

Have they been media trained? Once your expert is out there, other media properties may come calling…having your SMEs on call will make sure that you take advantage – if the right media hits that come your way. If you don’t have the bona fides to weigh in…don’t. Move quickly. A day late is…too late.

Tools 64

Tools Case Study Media Training Local 64

PRSay

AUGUST 17, 2020

Or [I have] a client who is the CEO of a hospital or published this study. I think they really need to examine what it is that makes that person’s story unique and really focus on highlighting that to the journalist,” he says. “I I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company.

Media Relations 158

Media Relations Journalism Media Survey 158

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PRSay

JUNE 26, 2019

Most people won’t study their talking points over breakfast like Tom Hanks. Not only will reporters appreciate the newsworthy quotes, your spokesperson will thank you for helping them look and sound polished. Plan prep time. Take interview prep to the next level by putting time on your spokesperson’s calendar to rehearse in person.

Interviews 146

Interviews Media Study Course 146

PR for Anyone

OCTOBER 14, 2021

It’s up to you to be your own megaphone and tell the world that you’ve gotten this media, but it will help in your lead generation. And there are studies that show that people with media logos actually can charge more money. People love that. So that is this week’s Free Publicity Friday PR Tip.

Tools 130

Tools How To Publicity Interviews 130