Communications Conversations

SEPTEMBER 14, 2017

sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. So, there’s a gap. A HUGE gap, in my opinion.

Media Training 0

Media Training Training Social Media Media 0

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. It’s important to reference trends and current world events that may impact your business. Nothing in public relations is quite as rewarding as securing an important interview for a client.

Interviews 206

Interviews Media Advertising Advertising 206

Stuart Bruce

JULY 15, 2014

If you’re interested in keeping up to date on the emerging trends in modern public relations then you can subscribe to my Future of PR Flipboard magazine [link]. Or you can contact me directly to talk about how I can help your team develop a social corporate communications strategy and train the team to successfully implement it.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends.

Training 120

Training Employee Social Media Company 120

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports.

Nonprofit 148

Nonprofit Local Training Media Training 148

Prowly

APRIL 11, 2025

Such a report should include: The impact of media coverage Sentiment trends over time Shifts in social media engagement A crisis risk assessment Competitive benchmarking Keep in mind that you shouldn't just report the hard numbers. What will elevate it is making sure that your messaging reflects the actual customer experience.

Reputation 104

Reputation Measurement Report Brand 104

Stern + Associates

MAY 1, 2023

You also should link your story to important social trends, such as the increased focus on sustainability issues like the environment and diversity, or the relentless rise of artificial intelligence and its potential benefits for humanity. In some cases, you’ll have a born media start in your executive ranks.

Strategy 118

Strategy Company Communications Insurance 118

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends Video 130

Contently - Strategy

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Depending on who you pick, be prepared to train your thought leaders.

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B companies are full of such characters — learn to identify them, media train them, and use them well.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

OCTOBER 7, 2021

What is trending online? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. It’s the same online.

How To 130

How To Pitching Film Video 130

Offleash

NOVEMBER 1, 2023

Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. The business shapeshifts and evolves over the years, people may come and go (and often come back!), and the very fabric of it becomes somehow more interesting and beautiful.

Skype 122

Skype LinkedIn Media Training Agency 122

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Faculty talk trends and current events. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 121

Communications Case Study Training Reputation 121

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. But they all live social media. And that’s where training courses fall down. Successful social and digital media training has to be bespoke. Digital PR Budgets. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

Konnect Agency

NOVEMBER 8, 2021

A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them. A PR agency is experienced in providing key messaging and talking points to ensure your new business investment is confident as they navigate the new world of media. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

Waxing UnLyrical

MARCH 19, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Events Guest Posts Measurement MeasurePR Resources comply socially eric schwartzman social media monitoring social media training'

Privacy 93

Privacy Training Social Media Media Training 93

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

In our experience representing a CEO under the cloud of a looming harassment suit, facing the inevitable question in a key business media interview proved helpful in getting the story out in an honest and transparent way, minimizing reputation damage. Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink.

Television 120

Television Interviews Engineering Tools 120

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 81

Media Training Ethics Media Training 81

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR.

Trends 40

Trends Insurance Insurance Marketing 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

PR for Anyone

SEPTEMBER 1, 2022

But what’s trending in the news? What’s trending, seasonality. I talk about it all the time. I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. And his business is in Dallas, but he was quoted all over the US.

Pitching 130

Pitching Video YouTube Viral 130

PRSay

MARCH 14, 2019

If your subject line says “Pop icon to endorse new diet trend,” then your email better include an iconic pop star. It should stand out with a flash, leaving journalists unable to resist opening your email. But it’s important to never promise more than you can deliver. Never bait-and-switch.

Pitching 162

Pitching Real Estate Media Relations Trends 162

PR for Anyone

JULY 21, 2022

Breaking news stories are those that start trending quickly and have nothing to do with the time of year or anything that always happens at that time. It’s the breaking news stories where we take what’s trending and create media stories around that which we call newsjacking.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

DECEMBER 7, 2021

You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. It works over and over again.

Publicity 130

Publicity Video Pitching System 130

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I strung the announcements together and watched coverage by my colleagues, and we decided this was a trend we should spotlight.

Automotive 77

Automotive Meeting Report Insurance 77

Reputation Us

JULY 26, 2019

Content: We develop timely and relevant content that positions your company’s team as experts on industry trends and issues relevant to your target audience. Social Media: We can help to oversee or complement your social media efforts to reach and engage with multiple audiences. Media and Message Unity Training.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR in High Definition

OCTOBER 27, 2022

Have you heard of the ‘Corn kid’ trend on TikTok at the moment? Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Yeh, neither have I.

Film 62

Film Interviews Video Media Training 62

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To 234

How To Brand Branding Video 234

wiredPRworks

OCTOBER 19, 2015

Marketing and public relations for the world's largest organ and bone marrow transplant reinsurer, PR and fundraising for Community Nursing Service West, newsletters for a physician's group, a report on why social media - why now for an industry leader, articles for Nursing Spectrum magazine, sales training for Parke-Davis, social media training for (..)

Healthcare 53

Healthcare Marketing Conference Training 53

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.

Publicity 225

Publicity Marketing Video YouTube 225