Bianchi Biz Blog

NOVEMBER 7, 2024

Talking to the media can seem daunting. Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. Don’t say (or show) anything you don’t want to see in print. Following these tips should help get you in a good place for a media interview.

Interviews 89

Interviews Media Print Report 89

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. Narrow down your media lists. Observe their activities in various media channels.

Pitching 104

Pitching How To Media B2B 104

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. realize that online media bleeds across borders.

Measurement 166

Measurement Strategy Media Analytics 166

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. story angles.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Which messages and keywords are gaining traction in top media? These insights can guide your unique positioning and help you carve out a distinct space in the media landscape. Does it sound familiar?

Print 104

Print Analysis SEO Tools 104

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media Database A robust media database powers another communications and PR cornerstone – media relations.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Agility PR Solutions

FEBRUARY 18, 2022

In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […].

Branding 176

Branding Brand Radio Print 176

Ronn Torossian

JUNE 8, 2022

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […]. The realm of PR is changing.

Branding 195

Branding Brand Print Media Relations 195

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. What does this mean for the public relations industry?

Print 60

Print Newspapers Media Advertising 60

Wadds Inc.

SEPTEMBER 14, 2024

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners.

Media Relations 84

Media Relations Television Mobile YouTube 84

ImPRessions - Crenshaw Communications

JUNE 15, 2023

One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. What is earned media?

Reputation 156

Reputation Branding Brand Media 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. PR tips for killer media lists. Good media lists improve relations. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

PR in High Definition

MARCH 26, 2020

In these times of uncertainty, where the situation is changing so quickly and we’re constantly receiving new snippets of information, the media has never been more important in keeping everyone informed. The post Media relations in the wake of COVID-19 appeared first on Firefly Communications.

Media Relations 83

Media Relations Media Newspapers Print 83

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Communications Conversations

AUGUST 11, 2017

Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

Agility PR Solutions

NOVEMBER 30, 2020

That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. The emergence of earned media-led marketing appeared first on Agility PR Solutions. It’s just that we don’t live in […].

Print 157

Print Marketing Media Pitching 157

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? Those that said the media is “often” objective: Information impacts understanding.

Survey 164

Survey Data Media Ethics 164

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Prowly

JANUARY 14, 2025

Precise data for better targeting Weve expanded your research capabilities adding new journalist and outlet insights to our Media Database. Expanding your media lists Writing an email or a press release? In 2025, were working on accuracy in the Media Database. Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories. Know the producers beat.

Local 323

Local Pitching Print Interviews 323

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. Just consider the ways technology has already benefited PR.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888.

Print 155

Print Newspapers Google B2B 155

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. When you break it down, public relations is not a few-minutes-a-day job.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

Media 103

Media Print Advertising Advertising 103

Landis PR

JULY 12, 2021

Steve convinced hardened sports media personalities and sports stars to open up about how one man affected their outlook on life, not just the business they all participated in. Related articles: The Power and Glory of Sportswriting – New York Times. The post Meet the Media: Steve Kettmann appeared first on Landis PR.

Meeting 128

Meeting Sports Media Print 128

Agility PR Solutions

FEBRUARY 4, 2025

From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the demands of a more discerning and health-conscious consumer base. The landscape of alcohol marketing has undergone a seismic shift in recent years.

Agency 100

Agency Print Marketing Meeting 100

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

Media Training 120

Media Training Training Media Print 120

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135