Media Newspapers Writing 
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about?
Cision
AUGUST 28, 2017
Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Does the headline grab attention?
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ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Sometimes we turn to media alerts instead. . And when do you draft a press release vs. a media alert? Media Alerts.
PRSay
AUGUST 11, 2021
In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.
PRSay
APRIL 19, 2021
Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.
PR for Anyone
NOVEMBER 3, 2021
There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. They found all these newspapers, cards, and historic documents in the wall of the home. Email is best to get it in writing. A call could get lost.
Cision
OCTOBER 6, 2016
It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.
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